Airing against DWTS finale competition, FOX saw week over week declines in its 18-49 and older viewer demos last night, but ranked No. 1 among young adults:
At 8p, HOUSE posted a 3.4/9 and maintained its season-long title of highest rated drama of the night among Adults 18-49, outperforming CBS’ Hawaii Five-O and NBC’s The Event and Chase. HOUSE was down -15% compared to last week (4.0/11) among Adults 18-49, but won the night outright among Adults 18-34.
LIE TO ME followed with a 1.8/5 among Adults 18-49, down only one-tenth from last week (-5%) despite the smaller lead-in.
Competition
Part 1 of ABC’s Dancing With The Stars finale delivered a 4.7/13 from 8-9p. The premiere of new reality series Skating With The Stars combined with a 13 minute DWTS overrun to post a 2.7/7 from 9-11p. Following the Dance-inflated 9p half hour, Skating With The Stars decreased in each half hour from 930-11p (2.7/7 > 2.1/6 > 1.7/5). In fact, ABC lost 8.4 million viewers (+43% of its audience) from 9 to 9:30p last night.
On CBS, How I Met Your Mother (3.5/10), Rules Of Engagement (2.9/8), and Two And A Half Men (4.5/12) were in line with their prior season averages. At 9:30p, new comedy Mike & Molly posted an above average 4.0/10 (up +8% week over week) and Hawaii Five-0 (3.2/9) was up +14% at 10p. Through ten original telecasts, Mike & Molly (3.7/9) and Hawaii Five-0 (3.2/9) are down -26% and -18% from the network’s comparable performances last year (The Big Bang Theory: 5.0/12, CSI: Miami: 3.9/10).
NBC’s Chuck (1.7/5) delivered its series low at 8p, down -6% from last week. At 9p, The Event (1.7/4) matched its lowest to date rating for the second week in a row, while Chase (1.4/4) was on par with its recent performance at 10p. Through nine telecasts, The Event has yet to post an episode-to-episode improvement (3.6 > 2.9 > 2.4 > 2.2 > 2.2 > 2.0 > 1.7 > 1.7 > 1.7), the longest such stretch for any big 4 network series this season.
Live+Same Day Nielsen Ratings
(source: FOX)
