FOX Networks, the international ad network operated by Fox International Channels, announced the acquisition of a majority stake in utarget, a European ad network that specializes in formats such as online video and subsites. The unit, which will be rebranded utarget.Fox, owns the UK’s Premium Video Advertising Network of 630+ top-tier UK websites. The new unit will work with the Fox Interactive Media Audience Network to pursue network advertising relationships with News Corp sites and other third parties, further bolstering News Corporation’s efforts in the online ad space.
The acquisition will enable .FOX Networks, the year old unit which focuses on providing inventory to advertisers outside the U.S., to provide News Corp-owned sites, third party publishers and advertisers additional opportunities for video ads of any length.
