Fox Networks Group has promoted Joe Marchese to the role of President of Advertising Revenue. In his new role, he will oversee linear and nonlinear sales, advertising research and advanced ad products for FNG’s portfolio of industry-leading network brands.
Freer said: “Joe is an industry leader who has accelerated the transformation of our sales organization, creating exceptional capabilities in the areas of data, digital revenue, user experience and branded content creation. I’d like to thank Joe, Danielle Maged, Bruce Lefkowitz and the entire ad sales team on their performance over these past months, and look forward to working with Joe to build on the industry-first user experiences and innovative storytelling opportunities we are developing for our brand partners.”
Marchese added: “I couldn’t be more excited to take on this new role at Fox Networks Group, which is home to the greatest entertainment and sports programming in the world. It’s crucial, as an industry, that we evolve the business model of advertising to better serve our brand and agency partners, our creative community and, most of all, our viewers and fans. It is rare that we have an opportunity, through working together, to benefit all players in an ecosystem, but that is exactly what we have in front of us with the digitization of delivery of TV quality content.”
Marchese was appointed President of Advanced Advertising Products at Fox Networks Group in 2015. Prior to that, he was the CEO of true[X], a leading engagement advertising company which he founded in 2007, and which was acquired by Fox Networks Group in 2015. He serves on the boards of a number of organizations including the Paley Center for Media, the Tribeca Film Festival and the Ad Council. As part of the new organization, Danielle Maged will continue to report to Freer, overseeing Global Solutions and National Geographic partnerships.