myFOX features content from local myFOX stations across the country. Targeting feature phones rather than smartphones, the app will be initially available on 25 Verizon handsets based on Qualcomm’s Brew platform by mid-March. myFOX subscribers are able to customize content including ticker and text alert options, as well as tailor the type of news they receive. Users also have a single point of access to morning show personality bios and social and media feeds from FOX morning show teams nationwide. myFOX contains breaking news, weather, entertainment, videos, celebrity gossip, interviews and sports, as well as detailed profiles of Fox personalities. myFOX news stories can also be shared via Facebook, SMS and email and viewed as videos.
“Brew has enabled us to extend the FOX Television brand to feature-phone subscribers and give them an experience that rivals that of smartphones,” said Nimish Shrivastava, founder and CEO of eMbience, provider of the technology. “We created something unique for the Brew platform, which was an amalgamation of what FOX local station devotees are seeking: familiarity and trust. Whether at home or on the road, viewers are able to stay tuned in to the news most valuable to them from sources they have come to know.”
Starting 3/26, Fox Television will be airing “No Smartphone, No Problem” spots locally notifying viewers of app and how to download it. During the promotion, users will be able to obtain the app by texting the keyword “myFOX” to 2777 from their Verizon feature phones.