Averaging a 1.4/4 among Adults 18-49, FOX delivered a very close third-place finish in the core demographic last week, only one tenth behind first-place CBS and NBC (1.5/5). FOX ranked No. 1 last week among Adults 18-34, thanks to strong performances by HELL’S KITCHEN, MASTERCHEF and new Gordon Ramsay hit HOTEL HELL. Overall, last week FOX had:
· 8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN-MON (No. 2), MASTERCHEF-TUE (No. 5), FAMILY GUY (No. 9 tie), HOTEL HELL (No. 9 tie), FAMILY GUY-SUN 9:30PM (No. 12), THE SIMPSONS-SUN 8:30PM (No. 13), THE SIMPSONS-SUN (No. 14) and SO YOU THINK YOU CAN DANCE (No. 19).
· 10 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), FAMILY GUY-SUN 9:30PM (No. 3 tie), MASTERCHEF-TUE (No. 3 tie), THE SIMPSONS-SUN 8:30PM (No. 5), HELL’S KITCHEN-MON (No. 6), THE SIMPSONS (No. 7), HOTEL HELL (No. 10), SO YOU THINK YOU CAN DANCE (No. 13), THE CLEVELAND SHOW (No. 14) and MASTERCHEF-ENC 8P (No. 19).
· 9 of the Top 20 programs among Teens: FAMILY GUY-SUN 9:30PM (No. 1), FAMILY GUY (No. 2), THE SIMPSONS-SUN 8:30PM (No. 3), THE SIMPSONS (No. 5), HELL’S KITCHEN-MON (No. 9), THE CLEVELAND SHOW (No. 12 tie), MASTERCHEF-TUE (No. 12 tie), HOTEL HELL (No. 18 tie) and SO YOU THINK YOU CAN DANCE (No. 18 tie).
· 2 of the Top 20 programs among Total Viewers: HELL’S KITCHEN-MON (No. 11) and MASTERCHEF-TUE (No. 12).
Nightly and Program Highlights
MONDAY
8:00-9:00 HOTEL HELL: (Adults 18-49: 2.0/6, 5.2 Mil Total Viewers)
9:00-10:00 HELL’S KITCHEN: (Adults 18-49: 2.6/7, 6.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.3/6, 5.7 Mil Total Viewers)
FOX won Monday night in Adults 18-49, Total Viewers, Adults 18-34 and Teens and outperformed the No. 2 nets of the night by +77% in Adults 18-49 (2.3 vs. 1.3 for each CBS and NBC).
HELL’S KITCHEN and HOTEL HELL were the top two-rated programs of the night in Adults 18-49 and Adults 18-34.
At 8pm HOTEL HELL delivered a 2.0/6, up +5% from the previous week’s debut in Adults 18-49 and up +2% in Total Viewers (5.2 vs. 5.1 Mil). HOTEL HELL was the No. 2 program of the night in Adults 18-49 and Adults 18-34, behind only HELL’S KITCHEN, and ranked No. 1 in its 8pm hour in Adults 18-49, Total Viewers, Adults 18-34 and Teens (tie).
HELL’S KITCHEN followed with a 2.6/7. HELL’S KITCHEN was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens and won its 9pm hour in those same demos.
TUESDAY
8:00-9:00 MASTERCHEF (R): (Adults 18-49: 1.3/4, 3.3 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.4/7, 6.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.9/6, 4.7 Mil Total Viewers)
On Tuesday, FOX ranked No. 2 for the night among Adults 18-49 and won the night in Adults 18-34, outperforming the No. 2 network, NBC, by +14% (1.6 vs. 1.4) in that demographic.
Following an encore MASTERCHEF (1.3/4) at 8pm, and original MASTERCHEF at 9pm posted a 2.4/7 among Adults 18-49, up +5% in Total Viewers (6.0 vs. 5.7 Mil.) MASTERCHEF was the highest rated program of the night in Adults 18-34 and Women 18-49 (tie).
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18‑49: 1.5/5, 4.5 Mil Total Viewers)
FOX ranked No. 2 on Wednesday night among Adults 18-49 (tie) and No. 1 in Adults 18-34 and Women 18-49 (tie). SO YOU THINK YOU CAN DANCE posted a 1.5/5 among Adults 18-49 and was the highest rated program of the night in Women 18-34.
THURSDAY
8:00-8:30 RAISING HOPE (R): (Adults 18-49: 0.7/3, 2.0 Mil Total Viewers)
8:30-9:00 NEW GIRL (RS): (Adults 18-49: 0.8/2, 2.0 Mil Total Viewers)
9:00-10:00 GLEE (R): (Adults 18-49: 0.7/2, 1.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/2, 2.0 Mil Total Viewers)
On Thursday, FOX ranked fourth for the night in Adults 18-49 and third in Adults 18-34 with encores of RAISING HOPE (0.7/3), NEW GIRL (0.8/2) and GLEE (0.7/2).
FRIDAY
8:00-9:00 BONES (R): (Adults 18-49: 0.8/3, 3.0 Mil Total Viewers)
9:00-10:00 BONES (R): (Adults 18-49: 0.9/3, 3.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 3.0 Mil Total Viewers)
FOX ranked third among Adults 18-49 and Adults 18-34 on Friday night with encores of BONES (0.8/3 at 8pm and 0.9/3 at 9pm).
SATURDAY
8:00-8:30 COPS (R): (Adults 18-49: 0.7/3, 2.4 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (Adults 18-49: 0.8/3, 2.7 Mil Total Viewers)
9:00-10:00 MOBBED (R): (Adults 18-49: 0.5/2, 1.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.6/2, 2.1 Mil Total Viewers)
FOX ranked third on Saturday among Adults 18-34 and placed fourth in Adults 18-49 with encores of COPS (0.7/3), COPS 2 (0.8/3) and MOBBED (0.5/2).
SUNDAY
7:00-7:24 NFL OVERRUN (S): (A18‑49: 2.7/10, 7.7 Mil Total Viewers)
7:24-7:30 NFL POST-GUN (S): (A18‑49: 2.2/7, 5.7 Mil Total Viewers)
7:30-8:00 THE CLEVELAND SHOW (R): (A18‑49: 1.2/4, 2.7 Mil Total Viewers)
8:00-8:30 THE SIMPSONS (R): (A18‑49: 1.7/5, 3.7 Mil Total Viewers)
8:30-9:00 THE SIMPSONS (R): (A18‑49: 1.8/5, 3.9 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18‑49: 2.0/5, 4.0 Mil Total Viewers)
9:30-10:00 FAMILY GUY (R): (A18‑49: 1.9/5, 4.0 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18‑49: 1.9/5, 4.3 Mil Total Viewers)
On Sunday, FOX ranked No. 2 for the night in Adults 18-49 and Adults 18-34 and No. 1 among Teens and Women 18-34. FOX posted its highest rated Sunday night since 5/27/12 (Nascar Race: Coca-Cola 600) among Adults 18-49 and Total Viewers.
FOX aired encore comedies following a live NFL Over-run (2.7/10): THE CLEVELAND SHOW (1.2/4), THE SIMPSONS 8pm (1.7/5), THE SIMPSONS 8:30pm (1.8/5), FAMILY GUY 9pm (2.0/5), FAMILY GUY 9:30pm (1.9/5).
AUGUST 20 – 26, 2012
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.4/4 FOX 1.3/5 FOX 3.8
ABC 1.1/3 ABC 0.8/3 ABC 4.1
CBS 1.5/5 CBS 0.9/3 CBS 5.8
NBC 1.5/5 NBC 1.0/4 NBC 5.1
(source: Fox)
