Fox Sports en Espanol unveiled new original programming, rights to sporting event properties, and new and customized ways to get advertisers’ brands in front of the consumer, during its Upfront event at Manhattan’s Cipriani. Twelve years after launching as the first Spanish-language sports network in the U.S., the network announced that in 2010, a World Cup Year, it will have over 1500 hours of live and premiere soccer matches, which is more than any one, and almost more than all, Spanish-language networks combined.
The event also served as a launch pad for its annual scavenger hunt, an interactive promotion which pits the country’s top advertising professionals against each other in a fun experiential competition designed to showcase the network’s assets.
“We relish the opportunity to update our advertising partners on exciting developments for the year ahead, both in person as well as through our online presentation,” said Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Espanol. “The Upfront event and web presentation occur during a difficult economic period, when many other networks have forgone the Upfront season. In contrast, we are thrilled to be doing well and investing in this important interactive process.”
Among the major announcements:
UEFA Champions League – Fox Sports en Espanol celebrated its recent acquisition of the U.S. Spanish-language rights to the prestigious UEFA Champions League. The network is scheduled to televise 110 matches from the playoffs and group stage rounds. Each season, Fox Sports en Espanol will have the broadcast rights to premiere UEFA Champions League and SuperCup matches, as well as ancillary UEFA Champions League programming. With the 2010 World Cup around the corner, this recent acquisition bolsters the network’s reputation of having the most relevant and exciting soccer content available in the country.
Tribuna Fox Sports – For 2010, Fox Sports en Espanol is developing what it believes will be the top sports news show in the market: Tribuna Fox Sports. Not just another sports talk show, Tribuna will be a fast paced, irreverent show, appealing to the young hardcore sports fan. Furthermore, Tribuna will be an extremely sponsor-friendly environment, and will encourage viewer participation through live call-in and on-line interactive segments.
“Power Panel” – Building on the creative success of the past, the network is now introducing the “Power Panel”, which gives advertisers the opportunity to seamlessly incorporate creative elements into the live match. The “Power Panel” utilizes fifteen-second creative to showcase the client’s brand message during breaks in live action.
Business-to-Business Site – As it’s stable of sports properties continues to grow, Fox Sports en Espanol has taken steps to ensure that its clients have access to all the information they need about the network. For this reason, the network has launched a business to business website at www.FSEAdSales.com, designed to keep clients informed about programming, ratings, and creative executions.
Interactive Properties – Capitalizing on the exponential growth of on-line gaming and its appeal to sports fans of all ages, the network introduced an exciting new interactive property for consumers and advertisers nationwide, called Power Challenge. The online game will provide ample opportunities for advertisers interested in getting their brand into the action of the game. Sponsorships will include television, online and multiple in-game integrations.
Verizon Wireless Copa Alianza/El Sueno de Tu Vida Presented by Sears – During the event, Fox Sports en Espanol highlighted the return of its national grassroots initiative, Copa Alianza, and its successful promotion El Sueno de Tu Vida, the only national tour that exposes advertisers to a multi-layered media sponsorship, including television, online, print and activation at the grassroots level.
Scavenger Hunt – Fox Sports en Espanol brings back one of the most popular aspects that has been part of the Upfront event for the past 5 years. Launching today, this year’s Scavenger Hunt features many new elements, including social networking, competitive team play, and a combination of real- life and online action. The game will be housed at www.ChatterballRun2009.com, asking teams of participants to solve multi- layered clues across the web universe, interact with aspects of the network’s virtual world, and develop a team page as part of the competitive game.