Network Strikes Out Competition across All Key Demographics during MLB Post-Season
Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.
“The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Espanol. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.”
The results were strong for FSE’s advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.
This marked the ninth consecutive year that Fox Sports en Espanol has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game.
About Fox Sports en Espanol
Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Movil, we are and will continue to be the first name in the U.S. Hispanic sports space.
Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NASDAQ:NWS) (NASDAQ:NWSA) Fox Sports International. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com.
(Source: from release by Fox Sports en Espanol)
