AMERICAN IDOL Rises, ‘24’ Starts Strong and HUMAN TARGET Hits Its Mark. FOX’s midseason openings led the network to a 4.5/12 for the week, driven by a dominant AMERICAN IDOL season premiere, strong returns by HOUSE, FRINGE and BONES, and solid premieres of 24 and new action drama, HUMAN TARGET. FOX remains broadcast’s No. 1 network this season across Adults 18-49, Adults 18-34 and Teens.
On Monday at 8p, HOUSE posted a 4.6/12, on par with its prior season average among Adults 18-49 and up +2% over its prior season average in Total Viewers. HOUSE won its 8p among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. A special FRINGE followed at 9p and delivered a 2.8/7 among Adults 18-49 showing growth from its prior season average on Thursday of +33% among Adults 18-49, +38% among Adults 18-34 and +38% in Total Viewers.
Tuesday featured the ninth season premiere of AMERICAN IDOL, which posted an 11.8/29 among Adults 18-49 — up +1% versus last year’s debut on 1/13/09. AMERICAN IDOL also showed growth of +9% among Adults 18-34 and outperformed the combined 4-net competition for the night by +55% among Adults 18-49, a much higher advantage than FOX showed last year (+17% vs. combined 4-nets for 1/13/09). In addition, FOX’s AMERICAN IDOL dominated the next highest rated network on Tuesday by +237% among Adults 18-49, +365% among Adults 18-34, +827% among Teens and +78% in Total Viewers.
On Thursday, BONES returned with a 3.3/10 among Adults 18-49, its highest Thursday rating ever and its highest on any night of the week in over a year (since Wed., 11/12/08). BONES also delivered its highest rating among Adults 18-34 in one year (since 1/22/09). At 9p FRINGE delivered a 2.6/7 among Adults 18-49 and displayed marked gains vs. its prior season average, increasing +24% among Adults 18-49, +31% among Adults 18-34 and +18% in Total Viewers. In addition, FRINGE tied its highest rating of the season among Adults 18-34. So far this season FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks, increasing +33% among Adults 18-49 and +83% in Total Viewers.
On Sunday, the season premiere of ‘24’ posted a 3.9/10 among Adults 18-49, up +26% from last year’s finale on 5/18/09. ‘24’ was also up vs. its finale in Total Viewers by +18% (11.4 vs. 9.7 Mil.) and was the highest rated drama of the night, besting ABC’s Desperate Housewives and Brothers & Sisters and CBS’s Cold Case.
Self-starting at 8p, the series premiere of HUMAN TARGET posted a 2.9/7 among Adults 18-49.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/03/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 1/03 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 4.6/12 5.6/14 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 3.0/8 3.8/10 +27%
Bones 2.7/8 3.4/9 +26%
Fringe 2.2/6 2.9/7 +32%
Dollhouse 0.9/3 1.3/4 +44%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 1/03/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 1/03 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 12.0 14.0 +17%
Lie to Me 6.9 8.0 +16%
Glee 6.8 8.3 +22%
Bones 9.5 11.1 +17%
Fringe 5.9 7.6 +29%
Dollhouse 2.2 2.9 +32%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUES (No. 1), AMERICAN IDOL WED (No. 3), HOUSE (No. 9), 24 (No. 13) and THE SIMPSONS SP (No. 18).
FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUES (No. 1), AMERICAN IDOL WED (No. 3), HOUSE (No. 9), THE SIMPSONS SP (No. 12), 24 (No. 16) and BONES (No. 18).
FOX had 9 of the Top 20 programs among Teens: AMERICAN IDOL TUES (No. 1), AMERICAN IDOL WED (No. 2), THE SIMPSONS SP (No. 5), HOUSE (No. 7), 24 (No. 9), BONES (No. 10), HUMAN TARGET (No. 15 tie), COPS (No. 15 tie) and FRINGE SP (No. 20).
FOX had 4 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUES (No. 2), AMERICAN IDOL WED (No. 3), HOUSE (No. 18) and 24 (No. 19).
Week 12/21/09-12/27/09: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 11 – 17, 2010
MONDAY
8:00-9:01 HOUSE: (A18 49: 4.6/12, 12.2 Mil Total Viewers)
9:01-10:00 FRINGE (S): (A18 49: 2.8/7, 7.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 3.7/9, 10.0 Mil Total Viewers)
In the 8p hour HOUSE posted a 4.6/12 among Adults 18-49, on par with its prior season average. In Total Viewers HOUSE grew +2% over its prior season average (12.2 vs. 12.0 Mil.)
HOUSE won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
At 9p a special FRINGE delivered a 2.8/7 among Adults 18-49 and showed growth from its prior season average on Thursday of +33% among Adults 18-49 (2.8/7 vs. 2.1/5), +38% among Adults 18-34 (2.2/6 vs. 1.6/5) and +38% in Total Viewers (7.7 vs. 5.6 Mil.)
FRINGE ranked No. 3 in the 9p hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens and Men 18-34 (tie).
TUESDAY
8:00-10:00 AMERICAN IDOL (P): (A18 49: 11.8/29, 29.9 Mil Total Viewers)
The ninth season premiere of AMERICAN IDOL posted an 11.8/29 among Adults 18-49, up +1% versus last year’s debut on 1/13/09 (11.7/28). AMERICAN IDOL also showed growth of +9% among Adults 18-34 (10.7/30 vs. 9.8/26). AMERICAN IDOL’s season premiere last night tied with last season’s highest rated IDOL telecast (Wed., 1/14/09) among Adults 18-49.
FOX outperformed the combined 4-net competition for the night by a substantial +55% among Adults 18-49 (11.8 vs. 7.6 for ABC/CBS/NBC/CW), a much higher advantage than FOX showed last year (+17% vs. combined 4-nets for 1/13/09). FOX also showed impressive gains compared to the combined 4-net competition among Adults 18-34 (+81%, 10.7 vs. 5.9, compared with +21% last year), Teens (+278%, 10.2 vs. 2.7 compared with +148% last year) and Total Viewers (+7%, 29.9 vs. 28.0 Mil, compared with no advantage vs. the combined 4-net last year.)
FOX’s AMERICAN IDOL dominated the next highest rated network for the night and displayed gains of +237% among Adults 18-49 (11.8/29 vs. 3.5/9 for CBS), +365% among Adults 18-34 (10.7/30 vs. 2.3/7 for CBS), +827% among Teens (10.2/32 vs. 1.1/4 for NBC) and +78% in Total Viewers (29.9 vs. 16.8 for CBS).
FOX posted the highest rated night with entertainment programming on any network so far this season and in fact, in one year among Adults 18-49 and Total Viewers (tied with the Wednesday premiere of American Idol on 1/14/09). FOX posted the highest night this season on any network among Adults 18-34 (including both entertainment and sports programming) and in nearly a year (since 2/1/09, Super Bowl night on NBC).
FOX showed a considerable advantage over the next highest rated night of the season, increasing by +74% among Adults 18-49 (11.8/29 vs. 6.8/17 for FOX on 9/21/09), +60% among Adults 18-34 (10.7/30 vs. 6.7/18 for FOX on 9/21/09) and +68% among Total Viewers (29.9 vs. 17.8 for CBS on 1/5/10).
The AMERICAN IDOL premiere ties as the season’s highest rated telecast (tied with NBC’s NFL Wildcard Game on 1/9/10) among Adults 18-49, while it is the highest rated telecast outright among entertainment programs.
AMERICAN IDOL showed a significant advantage over the season’s previous highest rated entertainment telecasts, including +71% in Adults 18-49 (11.8/29 vs. 6.9/17, Simpsons on 1/10/10), +51% in Adults 18-34 (10.7/30 vs. 7.1/20, Simpsons on 1/10/10), +85% in Teens (10.2/32 vs. 5.5/18, Family Guy on 9/27/09) and +40% in Total Viewers (29.9 vs. 21.4, NCIS on 9/29/09).
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
WEDNESDAY
8:00-9:30 AMERICAN IDOL (P): (A18 49: 10.1/27, 26.4 Mil Total Viewers)
9:30-10:00 SIMPSONS (RS): (A18 49: 3.6/9, 8.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 8.5/23, 21.8 Mil Total Viewers)
The Wednesday premiere of AMERICAN IDOL posted a 10.1/27 among Adults 18-49. The combined AMERICAN IDOL Tue/Wed average this week retained 94% of last year’s week one performance (11.1 vs. 11.8) even as Wednesday’s 90 minute IDOL did not have last year’s advantage of being a two-hour telecast.
AMERICAN IDOL from 8-9:30P outperformed the combined 4-net competition in the time period by a substantial +55% among Adults 18-49 (10.1 vs. 6.5 for ABC/CBS/NBC/CW), +84% among Adults 18-34 (9.0 vs. 4.9), +192%, Teens (7.6 vs. 2.6) and +25% in Total Viewers (26.4 vs. 21.2 Mil.)
AMERICAN IDOL was the second highest rated entertainment telecast of the season among Adults 18-49, Total Viewers, Adults 18-34 and Teens (behind Tuesday’s AMERICAN IDOL.)
FOX posted the second highest rated night with entertainment programming on any network so far this season among Adults 18-49, Adults 18-34 and Total Viewers (behind Tuesday’s AMERICAN IDOL.)
A special encore telecast of THE SIMPSONS at 9:30p posted a 3.6/9 among Adults 18-49. THE SIMPSONS ranked No. 2 in its half hour among Adults 18-49 and No. 1 among Adults 18-34, Teens and key demos.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
FOX dominated the next highest rated network for the night and displayed gains of +174% among Adults 18-49 (8.5 vs. 3.1 for CBS), +300% among Adults 18-34 (7.6 vs. 1.9 for ABC/CBS), +622% among Teens (6.5 vs. 0.9 for CBS) and +95% in Total Viewers (21.8 vs. 11.2 for CBS).
THURSDAY
8:00-9:00 BONES: (A18 49: 3.3/10, 10.7 Mil Total Viewers)
9:00-10:00 FRINGE: (A18 49: 2.6/7, 6.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.9/8, 8.7 Mil Total Viewers)
BONES posted a 3.3/10 among Adults 18-49, its highest Thursday rating ever and its highest on any night of the week in over a year (since Wed., 11/12/08). BONES also delivered its highest rated Adults 18-34 in one year (since 1/22/09).
BONES won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and all key demos.
Compared to its prior season average BONES showed significant increases of +27% among Adults 18-49 (3.3/10 vs. 2.6/8). +23% among Adults 18-34 (2.7/9 vs. 2.2/7) and +16% in Total Viewers (10.7 vs. 9.2 Mil.)
At 9p FRINGE delivered a 2.6/7 among Adults 18-49 and displayed marked gains vs. its prior season average, including +24% among Adults 18-49 (2.6/7 vs. 2.1/5), +31% among Adults 18-34 (2.1/6 vs. 1.6/5) and +18% in Total Viewers (6.6 vs. 5.6 Mil.)
FRINGE tied its highest rating of the season among Adults 18-34.
FRINGE ranked No. 3 in the 9p hour among Adults 18-49 and Adults 18-34 (tie) and No. 1 in Men 18-34.
So far this season FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks, increasing +33% among Adults 18-49 (2.4/7 vs. 1.8/5) and +83% in Total Viewers (7.5 vs. 4.1 Mil.)
FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and No. 1 in Teens, Men 18-49 and Men 18-34.
FRIDAY
8:00-9:00 BONES (RS): (A18 49: 1.1/4, 3.8 Mil Total Viewers)
9:00-10:00 DOLLHOUSE: (A18 49: 0.8/2, 2.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 0.9/3, 3.0 Mil Total Viewers)
An encore BONES posted a 1.1/4 among Adults 18-49 and ranked No. 4 among Adults 18-49 and Adults 18-34. At 9p, DOLLHOUSE delivered a 0.8/2 among Adults 18-49 and ranked No. 4 among Adults 18-49 and Adults 18-34.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:31 COPS (R): (A18 49: 2.4/7, 7.3 Mil Total Viewers)
8:31-9:00 COPS 2: (A18 49: 2.5/7, 7.1 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 2.2/6, 6.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.3/7, 6.9 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked No. 2 in their respective half hours among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34. FOX posted its highest rated Saturday night with entertainment programming in nearly two years among Adults 18-49 and Adults 18-34 (since 3/29/08) and in over two years among Total Viewers (since 1/12/08).
SUNDAY
7:00-8:00 24 (RS): (A18 49: 1.2/3, 3.8 Mil Total Viewers)
8:00-9:00 HUMAN TARGET (P): (A18 49: 2.9/7, 10.1 Mil Total Viewers)
9:00-11:00 24 (P): (A18 49: 3.9/10, 11.4 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18 49: 3.0/7, 9.2 Mil Total Viewers)
The season premiere of ‘24’ posted a 3.9/10 among Adults 18-49, up +26% from last year’s finale on 5/18/09 (vs. 3.1/9). ‘24’ was also up vs. its finale in Total Viewers by +18% (11.4 vs. 9.7 Mil.)
‘24’ was the highest rated drama of the night, besting ABC’s Desperate Housewives and Brothers & Sisters and CBS’s Cold Case.
In the 9-11p time period ‘24’ ranked No. 2 among Adults 18-49 and Adults 18-34 and No. 1 in all key male demos.
Self-starting at 8p the series premiere of HUMAN TARGET did a 2.9/7 among Adults 18-49. HUMAN TARGET ranked No. 3 in its hour among Adults 18-49 and Adults 18-34.
At 7p an encore of ‘24’ did a 1.2/3 among Adults 18-49.
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
JANUARY 11 – 17, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 4.5/12 FOX 3.8/12 FOX 12.3
ABC 2.1/6 ABC 1.8/6 ABC 6.4
CBS 4.7/13 CBS 3.4/11 CBS 16.4
NBC 2.3/6 NBC 1.9/6 NBC 7.3
NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 11 – 17, 2010
(source: data and information provided by FOX)
