Fox Summer originals deliver a win

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FOXThanks to searing season openers of HELL’S KITCHEN and MASTERCHEF, the strong series debuts of new dating game shows TAKE ME OUT and THE CHOICE, another astounding installment of SO YOU THINK YOU CAN DANCE, and Saturday Major League Baseball, FOX won last week among Adults 18-49, Adults 18-34 and Teens.  In addition, FOX had:


·         7 of the Top 20 programs among Adults 18-49: SO YOU THINK YOU CAN DANCE (No. 3), HELL’S KITCHEN- MON (No. 4), MASTERCHEF- MON (No. 5), MASTERCHEF- TUE (No. 6), HELL’S KITCHEN- TUE (No. 10), THE CHOICE (No. 11) and FAMILY GUY (No. 15).

·         12 of the Top 20 programs among Adults 18-34: SO YOU THINK YOU CAN DANCE (No. 3), MASTERCHEF- TUE (No. 4 tie), HELL’S KITCHEN- MON (No. 4 tie), THE CHOICE (No. 7 tie), FAMILY GUY (No. 7 tie), MASTERCHEF- MON (No. 7 tie), HELL’S KITCHEN- TUE (No. 11), AMERICAN DAD (No. 12 tie), THE SIMPSONS (No. 12 tie), BOB’S BURGERS (No. 14), CLEVELAND (No. 17) and TAKE ME OUT (No. 20).

·         9 of the Top 20 programs among Teens: THE CHOICE (No. 3), FAMILY GUY (No. 5), SO YOU THINK YOU CAN DANCE (No. 8 tie), THE SIMPSONS (No. 8 tie), AMERICAN DAD (No. 8 tie), BOB’S BURGERS (No. 11), HELL’S KITCHEN- TUE (No. 14 tie), CLEVELAND (No. 14 tie) and MASTERCHEF- TUE (No. 14 tie).

·         1 of the Top 20 programs among Total Viewers: SO YOU THINK YOU CAN DANCE (No. 11).

Nightly and Program Highlights

MONDAY

8:00-9:00     HELL’S KITCHEN (P): (Adults 18-49: 2.4/7, 5.5 Mil Total Viewers)

9:00-10:00   MASTERCHEF (P): (Adults 18-49: 2.3/6, 5.1 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.3/7, 5.3 Mil Total Viewers)

FOX won Monday night in Adults 18-49 and Adults 18-34.

The season premiere of HELL’S KITCHEN posted a 2.4/7.  HELL’S KITCHEN was the second-highest rated program of the night in Adults 18-49.

At 9pm the season premiere of MASTERCHEF delivered a 2.3/6, up +28% from last summer’s Monday premiere in Adults 18-49 (1.8/6 pm 6/6/11) and +16% in Total Viewers (5.1 vs. 4.4 Mil.)

TUESDAY

8:00-9:00     HELL’S KITCHEN (P): (Adults 18-49: 2.1/7, 4.9 Mil Total Viewers)

9:00-10:00   MASTERCHEF (P): (Adults 18-49: 2.2/6, 4.7 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.2/6, 4.8 Mil Total Viewers

On Tuesday, FOX ranked No.1 for the night among Adults 18-49 (tie) and #1 in Adults 18-34 and Men 18-49.  HELL’S KITCHEN posted a 2.1/7 and was the second-highest rated program of the night in Adults 18-49.

The 9pm Tuesday time period premiere of MASTERCHEF posted a 2.2/6, up +16% from last year’s Tuesday premiere (1.9/6 on 6/7/11).  MASTERCHEF was up from Monday night’s season premiere in Adults 18-34 by +12% (1.9 vs. 1.7).

WEDNESDAY

8:00-10:00   SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.5/8, 6.7 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens.  FOX outperformed the  No. 2 network of the night by +108% in Adults 18-49 (2.5 vs. CBS’ 1.2) and +214% in Adults 18-34 (2.2 vs. 0.7 for ABC, CBS and NBC).

SO YOU THINK YOU CAN DANCE posted a 2.5/8 and was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens.

THURSDAY

8:00-8:58        TAKE ME OUT (P): (Adults 18-49: 1.3/5, 3.3 Mil Total Viewers)

8:58-10:00      THE CHOICE (P): (Adults 18-49: 1.8/5, 4.4 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.5/5, 3.8 Mil Total Viewers)

FOX ranked second for the night among Adults 18-49 and won the night in Adults 18-34 and Teens.

The series debut of TAKE ME OUT posted a 1.3/5 and was up +30% from last summer’s debut of Buried Treasure (1.0/3 on 8/24/11).  TAKE ME OUT placed second in its hour in Adults 18-49, Adults 18-34 and No. 1 (tie) in Teens.  TAKE ME OUT held steady in its hour in Adults 18-49 (1.3 > 1.3).

THE CHOICE series debut delivered a 1.8/5, up substantially from last summer’s debut of Buried Treasure. THE CHOICE was the highest rated program of the night in Adults 18-34 and Teens and won its 9pm hour in Adults 18-49, Adults 18-34 and Teens.  In addition, THE CHOICE gained +38% from its lead-in among Adults 18-49 (1.8 vs. 1.3).  Compared to ABC’s Duets performance from 8-10pm, THE CHOICE showed a 50% advantage in Adults 18-49 (1.8 vs. 1.2).

FRIDAY

8:00-9:00        HOUSE (R): (Adults 18-49: 0.5/2, 1.7 Mil Total Viewers)

9:00-10:00      BONES (R): (Adults 18-49: 0.6/2, 2.3 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 0.6/2, 2.0 Mil Total Viewers)

FOX aired encores of HOUSE (0.5/2) and BONES (0.6/2) on Friday night.

SATURDAY

8:00-10:19   FOX SATURDAY BASEBALL (S): (A18-49: 0.7/3, 3.1 Mil Total Viewers)

FOX ranked No. 2 for the night in Adults 18-49 and Adults 18-34 with FOX SATURDAY BASEBALL.

SUNDAY

7:00-7:29     AMERICAN DAD (R): (A18-49: 0.9/3, 2.0 Mil Total Viewers)

7:29-7:59     THE CLEVELAND SHOW (R): (A18-49: 1.0/4, 2.2 Mil Total Viewers)

7:59-8:29     THE SIMPSONS (R): (A18-49: 1.3/4, 3.0 Mil Total Viewers)

8:29-8:59     BOB’S BURGERS (R): (A18-49: 1.2/4, 2.7 Mil Total Viewers)

8:59-9:31     FAMILY GUY (R): (A18-49: 1.5/4, 3.4 Mil Total Viewers)

9:31-10:00   AMERICAN DAD (R): (A18-49: 1.3/3, 3.0 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18-49: 1.2/4, 2.7 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49 with encores of AMERICAN DAD (0.9/3), CLEVELAND (1.0/4), THE SIMPSONS (1.3/4), BOB’S BURGERS (1.2/4), FAMILY GUY (1.5/4), and AMERICAN DAD (1.3/3).

The encore FAMILY GUY was the highest rated program of the night in Adults 18-34 and Teens.

JUNE 4 – 10, 2012

TOTAL PRIMETIME

ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)

FOX    1.5/5                FOX    1.3/5                FOX    4.0

ABC    1.2/4                ABC    0.8/3                ABC    4.6

CBS    1.1/3                CBS    0.6/2                CBS    5.8

NBC    1.3/4                NBC    0.9/3                NBC    4.9

(source: Fox)