Lionsgate-owned Debmar-Mercury has renewed the nationally syndicated The Wendy Williams Show through the 2016-17 season on FOX Television Stations. The renewal covering the top TV markets cements the fast-rising talk show’s return for its sixth, seventh and eighth seasons, announced Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus.
The multi-season FOX commitment, which comes on the heels of a previous two-year deal, follows a strong May metered market sweeps performance for Wendy. Airing at 10 a.m. on FOX’s WNYW New York, Wendy doubled in rating year-to-year in the key daytime demo of women 25-54 on WNYW New York (1.2 rating/9 share to 2.4/16). Additionally, it rose 58% on FOX’s KTTV Los Angeles airing at 11 a.m. and 139% on FOX’s WFLD Chicago at 10 a.m. Wendy also was the only talk show in all of syndication to post year-to-year growth, leaping 43% to reach a 1.2/8 in the demo.
“The Wendy Williams Show has as much momentum as any show on our air right now, both qualitatively and quantitatively,” said Frank Cicha, senior VP of programming for the FOX Television Stations. “Over the last few years, it’s evolved into the ideal lead-out to our morning news blocks. Like our news, the show delivers a day/date immediacy that serves as a blueprint for where we want to be the rest of the day.”
Bernstein and Marcus commented, “FOX’s long-term renewal is a testament to the incredible growth the show has experienced this season and the amazing talent of Wendy. Our broadcast partners across the country have taken notice, demonstrating their faith in the staying power of this rapidly growing talk franchise with upgrades. We are particularly gratified that many of those are among the news leaders in their markets and see Wendy as the ideal lead out for their morning newscasts.”
Those acquiring it include WJW Cleveland (Local TV/FOX); KPTV Portland, OR (Meredith/FOX); WSOC Charlotte (Cox/ABC); KUSI San Diego (McKinnon); WCMH Columbus (Media General/NBC); WSPA Greenville-Spartanburg (Media General/CBS); WPTV West Palm Beach (Scripps/NBC); WALA Mobile (Lin/FOX); and WLUK Green Bay (LIN/FOX).