Fox was #1 Wed in multiple demos


FOXFOX ranked #1 among Adults 18-49, Adults 18-34 and Teens. In head-to-head competition last night, THE X FACTOR and The Voice tied as the #1 program of the night among Adults 18-49 (3.4 rating). Among younger demos, THE X FACTOR won the night outright, beating the next highest-rated show by +17% in Teens. In addition, THE X FACTOR grew +6% from its Season 1 finale among Adults 18-34.

THE X FACTOR (P) posted a 3.3/10 among Adults 18-49, down from last year’s debut. The Voice posted a 3.3 as well, down -18% from their previous episode and down -21% from Monday night’s premiere. (This is what happens when you put 2 shows with similar audiences against each other.) In addition last night’s installment of The Voice was down -45% from its third telecast last season.

In the 9-10p hour, THE X FACTOR grew by +41% among Adults 18-49 (3.8 vs. 2.7) and +27% in Total Viewers (9.5 vs. 7.5 Mil.) compared to its 8-9pm hour.

According to Bluefin Labs, THE X FACTOR’s premiere has 7 times more social buzz than The Voice’s Monday premiere (1.4 million social comments vs. The Voice’s 202K social comments).



The Middle (R): 0.9/3

Suburgatory (R): 0.9/3

Modern Family (R): 1.3/4

Suburgatory (R): 1.0/3

Revenge (R): 0.6/2


Big Brother: 2.0/6 , down -5% from last week

Criminal Minds (R): 1.2/3

CSI (R): 1.3/4


The Voice (S): 3.3/11, down -18% from Tuesday night’s telecast and down -21% from Monday night’s premiere

Season to date, The Voice is down -54% in its first three episodes vs. last season’s first three episodes.

America’s Got Talent finale part 1: 2.9/8, down -24% from last year’s finale Part 1 (3.8/10 on 9/13/11)

Guys With Kids (S): 2.2/6, down -41% from last year’s Up All Night preview after AGT (3.7/110 on 9/14/11)

The New Normal (RS): 1.4/4

(source: Fox)