Fox wins season in adults 18-49, CBS takes total viewers


FOX has won its seventh straight season among Adults 18-49, breaking its previous record for the most consecutive season wins in the key adult demo in broadcast history.  CBS wins total viewers – see below.

Averaging a 3.5/10 rating, FOX dominated the No. 2 network (CBS) by +21%, the No. 3 network (ABC) by +40% and the No. 4 network (NBC) by +52% and showed the best year-over-year retention among Adults 18-49 of any broadcast network this season.

FOX once again drew the youngest audience among the Big Four networks and with originals closed the season with:

The most-watched program in TV history – SUPER BOWL XLV
The No. 1 show on Television – AMERICAN IDOL
The No. 1 comedy among Women – GLEE
The No. 1 scripted series among Men – FAMILY GUY
The No. 1 scripted series among Teens – GLEE
The No. 1 new scripted series among Young Adults – RAISING HOPE
The No. 1 new scripted series among Teens – RAISING HOPE

In addition, in Live + Same Day ratings, FOX won the May 2011 sweep by +29% among Adults 18-49 rating – the largest May sweep margin of victory in five years (since FOX’s +33% advantage in May 2006).

Other key 2010-2011 season highlights include:

In addition to winning in the key adult demo for the seventh straight season, FOX has ranked No. 1 among Adults 18-34 for nine seasons in a row and No. 1 among Teens 12-17 for 11 consecutive seasons.

FOX ranks No. 1 among Adults 18-49 on four of seven nights of the week (Wednesday, Thursday, Saturday and Sunday) – the most nights of any network.

FOX ranks No. 1 among Adults 18-34 on six out of seven nights of the week (Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday).

FOX ranks No. 1 in Thursday prime among Adults 18-49 for the first time in the network’s history – in fact, FOX won 18 consecutive Thursdays this season, the longest broadcast season streak for any network in 12 years.

FOX has topped the rankings among Adults 18-49 for nine of the past 10 quarters (1st quarter 2009 to 2nd quarter 2011).

FOX’s median age of 45 for all programming is the youngest of the four major broadcast networks – four years younger than the second-youngest network, NBC; six years younger than ABC; and 10 years younger than CBS.

Preliminary broadcast network season averages and year-over-year performance through 5/25/2011 (based on Nielsen Most Current ratings) are:

Adults 18-49
FOX:  3.5/10 (-5%)
CBS:  2.9/8 (-9%)
ABC:  2.5/7 (-7%)
NBC:  2.3/6 (-15%)

Total Viewers
CBS: 11.6 million (-3%)
FOX:  9.8 million (-3%)
ABC:  8.5 million (-2%)
NBC:  7.0 million (-16%)

(source; FOX)