FOX achieved a dominant win last week, beating the next highest-rated competitor by +83% among Adults 18-49 and +21% among Total Viewers.
On a competitive Tuesday night of season finales FOX secured the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE and won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
The Top 2 finalists on AMERICAN IDOL posted a 6.7/20 among Adults 18-49, matching the previous week’s delivery among Adults 18-49, and outperforming the previous week by +29% in Teens and +7% in Total Viewers.
Airing against the first hour of ABC’s Dancing With The Stars finale and the second hour of NBC’s Biggest Loser finale, GLEE delivered a 4.8/13 among Adults 18-49, identical to the previous week in Adults 18-49, while up +6% among Adults 18-34 and +26% in Teens. In fact, GLEE posted its highest ratings ever with Teens.
GLEE won its hour among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34 and all key male demos. In head to head competition in the 9p hour, GLEE outperformed the first hour of ABC’s Dancing With The Stars finale by +37% among Adults 18-49 and the second hour of NBC’s Biggest Loser finale by +9%.
On Wednesday, the season finale of AMERICAN IDOL (8-10:07p) revealed Lee DeWyze as the winner and posted an 8.2/24 rating among Adults 18-49 with 24.2 Mil Total Viewers.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed the combined 4-network competition (ABC, CBS, NBC, CW) for the night by +44% among Adults 18-49, +35% among Adults 18-34, +39% among Teens and +23% in Total Viewers.
Overall this season (Most Current ratings vs. comparable Most Current), AMERICAN IDOL showed 90% retention among Adults 18-49 and 91% in Total Viewers.
Sunday’s NASCAR RACE: COCA-COLA 600 drew a 1.9/8 among Adults 18-49 and 6.5 million Total Viewers, leading FOX to a win among Adults 18-49, Total Viewers, and most key demos.
0910 Broadcast Season
FOX won the broadcast season for the sixth consecutive year with a 3.7/10 among Adults 18-49, beating CBS by +16% (vs. 3.2/9) and +37% over ABC and NBC (vs. 2.7/7). Compared to the 08/09 broadcast season (9/22/08-5/20/09), FOX is even among Adults 18-49 (3.7/10 vs. 3.7/10) and up +1% among Total Viewers (10.0 vs. 9.9 Mil). Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-4%) are down.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/16/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 5/16 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 2.9/7 3.6/9 +24%
Human Target 2.4/7 2.9/8 +21%
House 4.1/11 5.0/13 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 3.5/9 4.3/11 +23%
Bones 2.6/8 3.2/9 +23%
Fringe 2.2/6 2.9/7 +32%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 5/16/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 5/16 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 9.4 11.1 +18%
Human Target 8.2 9.6 +17%
House 10.9 12.8 +17%
Lie to Me 6.9 8.0 +16%
Glee 8.0 9.6 +20%
Bones 9.3 10.7 +15%
Fringe 5.9 7.6 +29%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2), GLEE (No. 5), SO YOU THINK YOU CAN DANCE-THU (No. 14) and 24 (No. 15 tie).
FOX had 5 of the Top 20 programs among Adults 18-34: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2 tie), GLEE (No. 2 tie), SO YOU THINK YOU CAN DANCE-THU (No. 7 tie and 24 (No. 14 tie).
FOX had 5 of the Top 20 programs among Teens: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2), GLEE (No. 3), SO YOU THINK YOU CAN DANCE-THU (No. 7) and 24 (No. 12 tie).
FOX had 5 of the Top 20 programs in Total Viewers: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2), GLEE (No. 12), 24 (No. 18) and SO YOU THINK YOU CAN DANCE-THU (No. 20).
Week 5/10-5/16/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – MAY 24 – 30, 2010
MONDAY
8:00-10:00 24: (A18 49: 2.8/8, 8.9 Mil Total Viewers)
The series finale of ‘24’ posted a 2.8/8 and showed momentum for the night, growing +7% in its second hour among Adults 18-49 (2.9/8 vs. 2.7/8) and +11% in Total Viewers (9.4 vs. 8.5 Mil).
In the 9p hour ‘24’ matched the previous week in Adults 18-49 (2.9) and was up +6% in Total Viewers (9.4 vs. 8.9 Mil.).
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34 and No. 2 in Teens.
TUESDAY
8:00-9:00 AMERICAN IDOL: (A18 49: 6.7/20, 20.1 Mil Total Viewers)
9:00-10:00 GLEE: (A18 49: 4.8/13, 11.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 5.8/16, 15.7 Mil Total Viewers)
On a competitive night of season finales FOX secured the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE as it won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +66% among Adults 18-49 (5.8/16 vs. 3.5/10 for NBC), +85% among Adults 18-34 (5.0/16 vs. 2.7/9 for NBC), +144% among Teens (4.4/15 vs. 1.8/6 for NBC) and +2% in Total Viewers (15.7 vs. 15.4 Mil. for ABC).
The Top 2 finalists on AMERICAN IDOL posted a 6.7/20 among Adults 18-49. AMERICAN IDOL matched the previous week among Adults 18-49, while it outperformed the previous week by +29% in Teens (4.5/17 vs. 3.5/12) and +7% in Total Viewers (20.1 vs. 18.7 Mil.)
AMERICAN IDOL dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +97% among Adults 18-49 (6.7/20 vs. 3.4/10 for NBC), +85% among Adults 18-34 (5.0/17 vs. 2.7/9 for NBC), +137% among Teens (4.5/17 vs. 1.9/7 for NBC) and +23% in Total Viewers (20.1 vs. 16.3 Mil for CBS).
Airing against the first hour of ABC’s Dancing With The Stars finale and the second hour of NBC’s Biggest Loser finale, GLEE delivered a 4.8/13 among Adults 18-49, identical to the previous week in Adults 18-49, while up +6% in Adults 18-34 (5.0/15 vs. 4.7/13) and +26% in Teens (4.4/14 vs. 3.5/11). In fact, GLEE posted its highest ratings ever with Teens.
GLEE won the 9p hour among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34 and all key male demos. In head to head competition in the 9p hour, GLEE outperformed the first hour of ABC’s Dancing With The Stars finale by +37% among Adults 18-49 (4.8/13 vs. 3.5/9) and the second hour of NBC’s Biggest Loser finale by +9% (vs. 4.4/12). Also in the 9p hour GLEE bested its nearest competitors by +52% among Adults 18-34 (5.0/15 vs. 3.3/10 for NBC) and +76% among Teens (4.4/14 vs. 2.5/8 for NBC).
This Spring, GLEE has outperformed its prior season originals average (Wed 9p) by +55% among Adults 18-49 (5.1/13 vs. 3.3/9), +42% among Adults 18-34 (5.1/15 vs. 3.6/11), +58% among Teens (3.8/13 vs. 2.4/9) and +66% among Total Viewers (12.1 vs. 7.3 Mil.)
WEDNESDAY
8:00-10:07 AMERICAN IDOL: (A18 49: 8.2/24, 24.2 Mil Total Viewers)
The season finale of AMERICAN IDOL (8-10:07p) revealed Lee DeWyze as the winner and posted an 8.2/24 rating among Adults 18-49 with 24.2 Mil Total Viewers.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed the combined 4-network competition (ABC, CBS, NBC, CW) for the night by +44% among Adults 18-49 (8.2/24 vs. 5.7/17), +35% among Adults 18-34 (6.5/21 vs. 4.8/15), +39% among Teens (4.6/18 vs. 3.3/13) and +23% in Total Viewers (24.2 vs. 19.6 Mil).
Compared to last Wednesday AMERICAN IDOL is up +34% in Adults 18-49 (8.2/24 vs. 6.1/17), +48% in Adults 18-34 (6.5/21 vs. 4.4/14), +28% in Teens (4.6/18 vs. 3.6/13) and +27% in Total Viewers (24.2 vs. 19.0 Mil).
AMERICAN IDOL’s finale Tue/Wed average this week outperformed ABC’s Dancing With The Stars finale Mon/Tue average by +97% among Adults 18-49 (7.7/23 vs. 3.9/11) and +22% in Total Viewers (22.9 vs. 18.7 Mil.) In fact, AMERICAN IDOL’s Wed finale bested Dancing with the Stars’ Tue finale by +32% in Total Viewers (24.2 vs. 18.4 Mil.)
This season, AMERICAN IDOL’s Most Current ratings vs. the comparable Most Current weeks last year show 90% retention among Adults 18-49 (8.7/23 vs. 9.7/24) and 91% in Total Viewers (23.9 vs. 26.2 Mil.)
THURSDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE (P): (A18 49: 3.0/10, 8.2 Mil Total Viewers)
The seventh season premiere of SO YOU THINK YOU CAN DANCE posted a 3.0/10 among Adults 18-49, up +11% from its most recent premiere on 9/9/09 (2.7/8), while also up +24% in Total Viewers (8.2 vs. 6.6 Mil.)
SO YOU THINK YOU CAN DANCE showed momentum, growing every half hour of the night and gaining in its last half hour versus its first by +18% among Adults 18-49 (3.3 vs. 2.8) and +13% in Total Viewers (8.6 vs. 7.6 Mil.)
Compared to its season average in Fall’09 SO YOU THINK YOU CAN DANCE is up +25% among Adults 18-49 (3.0/10 vs. 2.4/7) and +34% in Total Viewers (8.2 vs. 6.1 Mil.)
In head to head competition in the 8p hour SO YOU THINK YOU CAN DANCE outperformed the series finale of ABC’s Flash Forward by +107% among Adults 18-49 (2.9/10 vs. 1.4/5) and +60% in Total Viewers (8.0 vs. 5.0 Mil.)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
FRIDAY
8:00-9:00 PAST LIFE (P): (A18 49: 0.7/3, 2.4 Mil Total Viewers)
9:00-10:00 GOOD GUYS (RS): (A18 49: 0.6/2, 2.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 0.7/3, 2.2 Mil Total Viewers)
At 8p, the return of PAST LIFE posted a 0.7/3 and ranked No. 4 in its time period among Adults 18-49 and No. 2 (tie) among Adults 18-34.
At 9p, a GOOD GUYS encore delivered a 0.6/2 ranking No. 4 among Adults 18-49 and No. 3 among Adults 18-34 (tie).
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:31 COPS (R): (A18 49: 1.1/5, 3.5 Mil Total Viewers)
8:31-9:00 COPS (R): (A18 49: 1.4/6, 4.3 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18 49: 1.4/5, 4.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.3/5, 4.1 Mil Total Viewers)
COPS encores at 8p and 830p each ranked No. 1 in their respective half hours among Women 18-49/18-34/25-54 and No. 2 among Adults 18-49, Adults 18-34, and all male key demos. COPS at 8p was No. 1 among Total Viewers in its half hour.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among all female key demos and No. 2 in its hour among Adults 18-49, Total Viewers, Adults 18-34 and all male key demos.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49, Total Viewers and Adults 18-34.
SUNDAY
6:21-10:37 NASCAR RACE: COCA-COLA 600 (S): (A18 49: 1.9/8, 6.5 Mil Total Viewers)
10:37-10:55 NASCAR RACE POST-RACE (S): (A18 49: 1.6/6, 4.9 Mil Total Viewers)
7:00-10:55 FOX PRIME: (A18 49: 2.0/8, 6.6 Mil Total Viewers)
NASCAR RACE: COCA-COLA 600 led FOX to a nightly win among Adults 18-49, Adults 18-34, Teens, Total Viewers, and most key demos.
MAY 24 – 30, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.3/11 FOX 2.6/10 FOX 9.7
ABC 1.6/5 ABC 1.2/4 ABC 6.3
CBS 1.8/6 CBS 1.2/4 CBS 8.0
NBC 1.6/5 NBC 1.2/5 NBC 4.7
(source: FOX)
