Fox's 'The X Factor' squeezes by CBS for first Thursday

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With the final THE X FACTOR auditions last night, FOX won Thursday among Adults 18-49, Adults 18-34 and Teens again and widened its margin of victory to +30% (versus last Thursday’s +19%).  This marks the first time ever that FOX has won the first two Thursdays of the season.


In fact, over its two nights, THE X FACTOR shows a greater advantage over the second highest rated network (CBS) this week (+25%) compared to last week (+19%). 

THE X FACTOR:  3.9/10, retaining 95% of its Wednesday 18-49 audience
Last night’s THE X FACTOR drew 12.2 million total viewers, up +3% from Wednesday’s telecast
In addition, THE X FACTOR showed major ratings growth (+42%) over the course of the telecast. (3.1 > 4.1 > 4.1 > 4.4)

Season to date, THE X FACTOR (Wed/Thurs combined) shows the second highest rate of retention from Week 1 to Week 2 of any other new series so far this season (behind only NEW GIRL).

Competition

New ABC drama Charlie’s Angels (1.5/4) fell -29% from its premiere last week (2.1/6). At 9p, Grey’s Anatomy (3.5/9) was down -15% from its premiere (4.1/10), and through two weeks is down -22% versus its comparable performance last fall (3.9/10 vs. 5.0/14). Private Practice (2.8/8) kicked off its 11/12 season with its lowest rated premiere ever.

Following The Big Bang Theory (4.8/15, down -2%), new CBS comedy How To Be a Gentleman (2.7/8) posted the network’s lowest rated comedy debut in three years (since Gary Unmarried on 9/24/08), falling -44% from its Big Bang lead-in and -33% from the premiere of $#*! My Dad Says in the time period last year (4.0/12 on 9/23/10). At 9p, new drama Person of Interest (2.7/7) dipped -13% versus its premiere last week (3.1/8). The Mentalist closed out the night at a 2.5/7, and through two weeks is down -19% versus its comparable performance last season (2.6/7 vs. 3.2/9).

On NBC, Community (1.8/5) and Parks & Recreation (2.1/6) were about even with their premieres, while The Office (3.4/9) fell -13% from last week’s season premiere (3.9/10). At 930p, Whitney (2.5/6) lost -26% of its Office lead-in and dipped -24% from last week’s series premiere (3.3/8). Closing out the night, Prime Suspect (1.5/4) was down -17% from its series premiere (1.8/5).

(source: FOX)