Fox’s X Factor delivers strong numbers

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With the first week of the official broadcast season underway, FOX ranked No. 2 for the week among Adults 18-34 and No. 3 (tie) for the week among Adults 18-49.  In Live + 3 Day, SLEEPY HOLLOW retained 92% of the Adults 18-49 rating for its week-ago premiere.


On Wednesday, THE X FACTOR (2.5/7) posted its highest telecast this season, growing +14% week-to-week among Adults 18-49 (vs. 2.2/7), +18% in Adults 18-34 (2.0/7 vs. 1.7/6) and +33% in Teens (2.0/9 vs. 1.5/7), while gaining +17% in Total Viewers (7.7 Mil vs. 6.6 Mil).

On Friday, the series premiere of MASTERCHEF JUNIOR (1.6/6) was up +78% from last fall’s premiere of Kitchen Nightmares in the time period (10/26/12, 0.9/3). MASTERCHEF JUNIOR gained +60% versus both Kitchen Nightmares’ season average in the hour and the Fall 8-9p time period average with entertainment programming in Adults 18-49 (1.6/6 vs. 1.0/4 for both). Among English-language networks, MASTERCHEF JUNIOR ranked as the No. 1 program in Adults 18-34 (tie) and ranked No. 1 in its 8p hour in Adults 18-49 (tie) and Adults 18-34.

FOX had:

•           2 of the Top 20 programs among Adults 18-49: SLEEPY HOLLOW (No. 13) and THE SIMPSONS (No. 16).

•           6 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 10), THE SIMPSONS (No. 11), AMERICAN DAD (No. 13 tie), BOB’S BURGERS (No. 13 tie), NEW GIRL (No. 13 tie) and SLEEPY HOLLOW (No. 17).

•           8 of the Top 20 programs among Teens: THE X FACTOR-Wed. (No. 8), FAMILY GUY (No. 9 tie), AMERICAN DAD (No. 9 tie), THE SIMPSONS (No. 11 tie), GLEE (No. 11 tie), THE X FACTOR-Thu. (No. 15), BOB’S BURGERS (No. 19 tie) and SLEEPY HOLLOW (No. 19 tie).