According to Arbitron, Fresno, CA is the 66th largest radio market with a population of 755,500. According to Media Monitors, the #1 radio advertiser in that market last week was Geico with 594 spots. California Ford Dealers were #2 with 544 spots, while China Peak (resort) was #3 with 510 commercials. Macy’s was #4, up from #47, with 396 ads and Turbo Tax hit #5 with 382 spots. Educational Employees Credit Union was #6 with 380 spots, while McDonald’s was #7 with 341 spots. Honda drove into #8 with 298 announcements and RAM (Chrysler) was #9 airing 285 spots. Coming in #10 was Univision with 272 spots.
THE HOME DEPOT reigns supreme in this category with 18,666 spots. LOWE’S was #2 with 10,032 ads, while MENARD’S was #3 airing 3,452 spots. #4 was LUMBER LIQUIDATORS with 3,163 spots and CITY MILL was #5 airing 243 announcements. ACE HARDWARE was #6 with 148 spots and AAA HOME CENTER was #7 with 97 spots. Coming in #8 was TRUE VALUE with 92 spots nationally, while FERRETERIA MAZO was #9 with 54 spots. HANDY ACE HARDWARE was #10 with 53 spots.
NATIONAL STATISTICS
GEICO stays on top and blasts into 2011 with 64,643 spots. CHRYSLER-JEEP-DODGE drove into #2 with 30,149 spots, while MACY’S jumped from #17 to #3 with 29,497 spots. NETFLIX gets into the top five for the first time at #4 airing 21,836 spots. HONDA takes #5 with 20,101 spots.
