Friday 'Dateline NBC' 6.4 million viewers takes No.l


At 8 p.m. ET, an encore telecast of “Minute To Win It” averaged a 1.0/4 in adults 18-49 and 4.0 million viewers overall.  The “Minute” rebroadcast is tied for #2 for the hour in adults 18-49 and adults 25-54 among ABC, CBS, NBC, Fox and CW, #2 outright in total viewers, tied for #1 in adults 18-34 and #1 outright in women 18-34 (pending updates). 

From 9-11 p.m. ET, “Dateline NBC” (1.4/5 in adults 18-49, 6.4 million viewers overall) finished #1 among ABC, CBS, NBC, Fox and CW in adults, men and women 18-49; adults, men and women 25-54; and total viewers.  “Dateline” matched its highest 18-49 rating for a Friday telecast since October 8 and attracted its biggest overall Friday audience since that same date.

For its second hour from 10-11 p.m., “Dateline NBC” finished #1 among ABC, CBS and NBC in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54 and total viewers.

In the 10:30 lead-in to local news, “Dateline NBC” is #1 in the key news demo of adults 25-54, delivering a 43 percent margin of victory over CBS’s second-place “Blue Bloods” encore (with a 2.0 rating vs. a 1.4).  “Dateline” was #1 among ABC, CBS and NBC in the 10:30 half-hour in every key ratings category.

NBC is #1 for the night in adults 18-49, adults 25-54, total viewers and other key categories.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: NBC)