Friday 'Dateline NBC' tied for No 1in key news demos


At 8 p.m. ET, “School Pride” averaged a 0.6/2 in adults 18-49 and 2.4 million viewers overall.  “School Pride” is currently reporting its biggest overall audience in three weeks.  Week to week, “School Pride” is up 7 percent in total viewers (2.4 million vs. 2.2 million), pending updates.

From 9-11 p.m. ET, “Dateline NBC” (1.4/5 in adults 18-49, 5.9 million viewers overall) reported its highest 18-49 rating in five weeks (since October 8).

For its second hour from 10-11 p.m., “Dateline NBC” tied for #1 among ABC, CBS and NBC in adults 18-49 and was #1 or tied for #1 in all key adult-male demos.
From its first half-hour to its fourth, “Dateline NBC” grew by 70 percent in 18-49 rating (to a 1.7 from a 1.0) and 40 percent or 1.9 million persons in total viewers (6.6 million vs. 4.7 million).  For the 10:30 lead-in to local news, “Dateline” was #1 in the key news demo of adults 25-54 with a 2.4 rating versus a 2.3 for CBS’s second-place “Blue Bloods,” reversing the order in the prior half-hour, when it was a 2.4 for “Blue Bloods” and a 2.2 for “Dateline.” 

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)