Friday 'Dateline' was the #1 non-sports program

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At 8 p.m. ET, “Who Do You Think You Are?” (1.3/5 in 18-49 and 6.6 million viewers overall) was the #1 non-sports telecast among ABC, CBS, NBC, Fox and CW in total viewers and was #1 overall in women 25-54.  “Who Do You Think You Are?” tracked down its biggest overall viewer total since February 11 and matched its highest 18-49 rating since that same date. 


From 9-11 p.m. ET, “Dateline NBC” (1.4/5 in 18-49, 8.0 million viewers overall) delivered its biggest overall audience since February 4 and matched its highest 18-49 rating since that same date. 

In the two-hour time period, “Dateline” was the #1 non-sports telecast among ABC, CBS, NBC, Fox and CW in adults 18-49, adults 25-54 and total viewers and was #1 outright in women 18-49 and women 25-54.  Week to week, “Dateline” was up 29 percent in 18-49 (1.8 vs. 1.4) and up 15 percent or 1.1 million persons in total viewers (to 8.110 million persons from 7.044 million).

(source: NBC)