Friday NBC's 2-hour 'Dateline NBC' builds No. 1 10pm

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At 8 p.m. ET, “Who Do You Think You Are?” averaged a 1.2/4 in adults 18-49 and 5.9 million viewers overall.  In the time period, “Who Do You Think You Are?” is #2 among ABC, CBS, NBC, Fox and CW in total viewers and #1 in women 18-49 and women 25-54 (tie).  From its first half-hour to its second, “Who Do You Think You Are?” grew by 8 percent in 18-49 rating (to a 1.3 from a 1.2).


From 9-11 p.m. ET, “Dateline NBC” (1.6/5 in adults 18-49, 6.8 million viewers overall) grew week to week by 14 percent in 18-49 rating (to a 1.6 from a 1.4) and by 19 percent or 1.1 million persons in total viewers (6.821 million vs. 5.725 million). 

In the two-hour time period, “Dateline” ranked #2 among ABC, CBS, NBC, Fox and CW in total viewers and was #1 among women 18-49 (tie) and women 18-34.
 
From its first half-hour to its fourth, “Dateline NBC” grew by 46 percent in 18-49 rating (to a 1.9 from a 1.3) and by 26 percent or 1.5 million persons in total viewers (to 7.4 million from 5.9 million). 
For its second hour from 10-11 p.m., “Dateline” ranked #1 among ABC, CBS and NBC in adults, men and women 18-34 and adults, men and women 18-49.

(source: NBC)