Friday NBC's 'Dateline' tied for No. 1 in 18-49 demo

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At 8 p.m. ET, an encore telecast of “Who Do You Think You Are?” averaged a 0.9/3 in 18-49 and 3.9 million viewers overall.  From its first half-hour to its second, “Who Do You Think You Are?” grew by 11 percent in 18-49 rating (to a 1.0 from a 0.9). 


From 9-11 p.m. ET, “Dateline NBC” (1.7/5 in 18-49, 6.7 million viewers overall) ranked #2 among ABC, CBS, NBC, Fox and CW in adults 25-54 and total viewers and tied for #1 among women 18-34. 

From its first half-hour to its fourth, “Dateline NBC” grew by 36 percent in 18-49 rating (to a 1.9 from a 1.4) and by 14 percent in total viewers (7.2 million vs. 6.3 million).

For its second hour from 10-11 p.m., “Dateline NBC” tied for #1 among ABC, CBS and NBC in adults 18-49 and was #1 outright in all key adult-female demos.

(source: NBC)