"Friday Night Lights" lights up NBC #1 18-34; ‘Jay Leno’ #1 late-night

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At 8 p.m. ET, “Friday Night Lights” (1.3/5 in 18-49, 4.0 million viewers overall) finished within 0.2 of a rating point of the time-period lead in adults 18-49, tied for #2. “Friday Night Lights” is #1 in the time slot among the major networks in adults 18-34 and also out-rated ABC, CBS and Fox in all key adult-male demos. “Friday Night Lights” scored week-to-week increases of 8 percent in 18-49 (to a 1.3 rating from a 1.2) and 1 percent in total viewers (4.0 million vs. 3.9 million) versus the prior week’s season premiere.


From 9-11 p.m. ET, “Dateline NBC” averaged a 1.3/5 in adults 18-49 and 5.6 million viewers overall.  From its first half-hour to its fourth, “Dateline” increased by 36 percent in adults 18-49 (to a 1.5 rating from a 1.1) and 30 percent or more than 1.4 million persons in total viewers (6.2 million vs. 4.7 million).

In Late-Night Metered Markets Friday night:

“The Tonight Show with Jay Leno” (3.2/8 in metered-market households) topped CBS’s “Late Show with David Letterman” (2.2/5) and ABC’s combination of “Nightline (3.1/7) and “Jimmy Kimmel Live” (1.5/4 with an encore telecast) in Nielsen’s 56 metered markets.

In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.0/4) ranked #1 among the major networks in the time period over “Late Show” (0.5/2), “Nightline” (1.2/5) and “Jimmy Kimmel Live” (0.6/3 with an encore telecast).

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4). In the 25 markets with local People Meters, “Late Night” (0.6/3 in 18-49) topped “Late Late Show” (0.4/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

(source: NBC)