At 8 p.m. ET, “Friday Night Lights” averaged a 0.8/3 in 18-49 and 2.7 million viewers overall. Week to week, “Friday Night Lights” is up 14 percent in 18-49 rating (0.8 vs. 0.7).
From 9-11 p.m. ET, “Dateline NBC” (1.6/5 in 18-49, 5.9 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-49 and other key demos.
“Dateline” grew week to week by 33 percent in 18-49 rating (1.6 vs. 1.2) and 20 percent in total viewers (5.881 million vs. 4.921 million), to achieve the show’s top 18-49 rating since March 25 and biggest overall audience since April 1 (pending updates).
From its first half-hour to its fourth, “Dateline” grew by 58 percent in 18-49 rating (to a 1.9 from a 1.2) and by 46 percent or 2.1 million persons in total viewers (6.8 million vs. 4.7 million).
For its second hour from 10-11 p.m., “Dateline NBC” delivered the #1 hour of the night on ABC, CBS, NBC or Fox in adults 18-49. “Dateline” was #1 or tied for #1 from 10-11 p.m. in adults, men and women 18-34; adults and women 18-49; and adults and women 25-54.
(source; NBC)
