FRIDAY NIGHT UP 54 PERCENT FROM COMPARABLE NIGHT IN 2006; DOMINATES PRIMETIME: Friday night’s coverage drew 24.5 million viewers, 8.6
million more than the comparable night at the 2006 Winter Games (15.9
million, up 54%).
* Last night the Olympics, which averaged 24.5 million viewers, more than doubled the combined delivery of the other three major networks (ABC, CBS, Fox: 11.0 million) beating the three together by 124 percent.
15-DAY AVERAGE IS 4 MILLION MORE THAN 2006: The 24.7 million average
viewers through 15 nights of the Vancouver Games is four million more and 19 percent higher than the average viewership of the 2006 Winter Games through 15 nights (20.8 million).
The national household rating of 13.9/24 for Friday night is up more than four full ratings points and 43 percent higher than the comparable night at the 2006 Winter Games (9.7/17). The 14.0/23 average household rating-to-date is 12 percent higher than 2006 (12.5/20).
183 MILLION PEOPLE HAVE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL THROUGH 15 DAYS
24.5 Million Average Viewers Friday Night on NBC in Primetime up 54% From Comparable Friday at 2006 Winter Games
69 Million People Watched the Olympics Friday on the Networks of NBC Universal, 17 Million More Than the Comparable Day at the 2006 Winter Games.
183 million Americans have watched the Vancouver Olympics on the networks of NBC Universal through 15 days of the Games; five million more than watched the first 15 days
of the 2006 Winter Games (178 million), according to data available today from The Nielsen Company.
MOST WATCHED WINTER OLYMPICS IN HISTORY:
1994 Lillehammer 204 million (Entire Olympics)
2002 Salt Lake City 187 million (Entire Olympics)
2006 Torino 184 million (Entire Olympics)
1992 Albertville 184 million (Entire Olympics)
1998 Nagano 184 million (Entire Olympics)
2010 Vancouver 183 million (through 15 days – Two days
(source: information provided by NBC)