Friday w/ 'Minute To Win It' clocked NBC's highest 18-49 rating


At 8 p.m. ET, an encore telecast of “Minute To Win It” (1.2/4 in adults 18-49, 4.3 million viewers overall) clocked NBC’s highest 18-49 rating in the time period in three months (since October 8).

 In total viewers, it’s NBC’s top result in the hour since December 10.  From its first half-hour to its second, “Minute” grew by 27 percent in 18-49 rating (to a 1.4 from a 1.1).  In the time period, the “Minute” rebroadcast was #1 or tied for #1 among non-sports broadcasts on ABC, CBS, NBC and CW in men 18-49 and men 18-34. 

From 9-11 p.m. ET, “Dateline NBC” reported a 1.3/4 in adults 18-49, and 5.5 million viewers overall.  From its first hour to its second, “Dateline” grew by 17 percent in 18-49 rating (to a 1.4 from a 1.2) and by 16 percent in total viewers (to 5.9 million from 5.1 million).

(source: NBC)