Friendly’s Restaurants announced it has awarded Zimmerman Advertising of Fort Lauderdale as its AOR, following a review. Friendly’s began a comprehensive agency review for the 25 million account in October utilizing Pile and Company Consulting of Boston. There were a total of five agencies initially considered and three outstanding finalists, with Zimmerman awarded the account.
“I was extremely impressed with Zimmerman Advertising’s creative, their knowledge and understanding of our brand and the strength of their strategic thinking,” said Skip Weldon, VP/Marketing for Friendly’s.
The agency’s responsibilities will include strategic planning, creative, media and production services.