Every radio executive wants their station to appeal to millennials and Westwood One host Zach Sang has some ideas on how to accomplish that.
This millennial doesn’t watch much live TV and says radio is a big part of his life. Listeners are tweeting, texting, Snapchatting…while they also consume radio.
Younger listeners want product placement to be authentic, blogs Sang; On his show “Zach Sang & The Gang,” they present live endorsements, get personal, and involved with the community.
Videos are key to coping with listeners’ short attention spans, he notes. Read his blog here.