By Rob Dumke
There’s a Director of Business Development/Streamers for streaming TV operation Wurl.
It’s the former Head of Business Development for Dish’s Sling TV.
Taking the role is Ingrid Mariotti.
Her chief duties include signing new video streaming platforms for Wurl’s distribution and to optimize its current partnership with video streaming platforms.
The Wurl Network platform helps entities including A+E Networks, AMC Networks, Bloomberg, BBC Studios, CNN, Reuters and Sony deliver programming to such streaming platforms as Amazon IMDb TV, Roku, Samsung TV Plus, Rakuten, Twitch, and VIZIO.
“Having worked extensively in the business development, partnerships, and legal spaces, Ingrid has a proven track record of growing partnerships, revenue, and opportunities,” Wurl SVP Craig Heiting said. “As our growth at Wurl is in step with the growth of the whole CTV and FAST business, we couldn’t have had Ingrid join us at a more opportune time.”
Mariotti added, “Wurl seeks to arm its partners with the tools to succeed in this highly competitive and changing media landscape. I am looking forward to ensuring that our streaming partners not only know of the exciting content companies that we can bring to their platform(s), but also the monetization, marketing and growth services that Wurl offers.”
