FTC ordering reports from food companies marketing to children


The Federal Trade Commission is following up a study on how food is marketed to children that came out in 2008, hoping to guage how effective voluntary industry efforts to minimize marketing of sugary, salty or fatty products to children have been. It has now subpoenaed 48 companies to provide information to go in the next report.

The study was called “Marketing Food to Children and Adolescents:  A Review of Industry Expenditures, Activities, and Self-Regulation.” The FTC had earlier asked for public comment on the topic back in May, asking about “major food and beverage manufacturers, distributors, and marketers, as well as quick-service restaurant companies.”

According to a report at AdAge.com, 36 companies are being asked to participate for the second time, and 12 are new to the study. That means that eight companies were excused from participating a second time.
According to AdAge, the following companies are getting the requests to participate:

* Boskovich Farms

* Burger King Holdings

* California Giant

* Campbell Soup Co.

* CEC Entertainment

* Chiquita Brands International

* The Coca-Cola Co.

* Coca-Cola Bottling Co.

* Coca-Cola Enterprises

* ConAgra Foods

* Dairy Management

* Danone Foods

* Del Monte Fresh Produce

* Doctor’s Associates

* Dole Food Co.

* Dr. Pepper Snapple Group

* Dunkin’ Brands

* General Mills

* Grimmway Enterprises

* Hansen Natural Corp.

* The Hershey Co.

* Hinkle Produce

* Hostess Brands

* Imagination Farms

* Kellogg Co.

* Kraft Foods

* LGS Specialty Sales

* Mars, Incorporated

* McDonald’s Corp.

* McKee Foods Corp.

* National Fluid Milk Processor Promotion Board

* Nestlé USA

* PepsiCo

* Perfetti Van Melle USA

* The Procter & Gamble Company

* Ralcorp Holdings

* Ready Pac Produce

* Red Bull North America

* Rockstar

* Sonic Corporation

* Stemilt Growers

* Summeripe Worldwide

* Sunkist Growers

* Sunny Delight Beverages Co.

* The Topps Co.

* Unilever United States

* Wendy’s/Arby’s Group

* Yum Brands