If you log on to the internet and go to Admongo.gov, you’ll receive the following greeting: “Welcome to Admongo, where you’ll explore, discover, and learn all about advertising. Why get aducated? Because ads are all around you! Online. Outside. On television. Ads are everywhere. Here, you’ll learn who’s responsible for advertisements, what they really say, and what ads want you to do.”
The site is set up as a game aimed at 8-12 year-olds, and is designed to teach the followings:
* How to recognize different types of advertisements
* How to read, question and understand advertisements
* Why it is important to be a smart consumer
The site is designed for children, but includes sections for both parents and teachers.
Kids that play the entire game will go through this menu:
* Level 1: The Atrium
Area 1: Sidewalk Stroll
Area 2: Home Sweet Home
Area 3: Mini Mart
* Level 2: Assemblimator
Area 1: AD Studio
Area 2: Deep Freeze
Area 3: Watery Deep
Area 4: Call Center
* Level 3: Planadtarium
Area 1: The Admosphere
Area 2: Jumbleography
* Level 4: The Adgitator
Area 1: Brain Lab
Area 2: Transmission Chamber
* Finale
RBR-TVBR observation: We agree with the FTC. Ads ARE everywhere, and every time we turn around, some new advertising venue is trying to leap into the mix. Maybe the FTC will run a feature for businesses that rely on advertising to put dinner on the table and teach them how to rise above the clutter.