The sports-first live TV streaming platform FuboTV has added more free ad-supported streaming TV (FAST) channels to its consumer offerings.
The addition is part of a strategy to further grow its content — and ad revenue — by expanding distribution of FAST channels on its subscription service.
Fubo TV plans to add more than 100 additional FAST channels by the end of 2022.
FuboTV subscribers can now stream Trusted Media Brands (TMB)’s FailArmy, People Are Awesome and The Pet Collective, with WeatherSpy to be launched shortly.
FailArmy taps into the latest online humor and culture to bring the freshest and funniest fail videos, pranks, comedy, original series and more; People Are Awesome features jaw-dropping stunts, expert fitness tips, inspiring athlete documentaries and adventure travel series; The Pet Collective offers the best pet videos, news, and products.
The TMB channels join more than 30 FAST channels now distributed by FuboTV, including ABC News Live, Bloomberg Quicktake, Estrella TV, FOX Weather, FOX Soul and Live NOW by Fox, Law&Crime Network, Swerve Sports and Tastemade Travel.
FuboTV also distributes three owned and operated FAST channels: Fubo Sports Network, Fubo Movie Network and Fubo Latino Network.
“Launching FAST channels, like TMB’s popular brands, on FuboTV enables us to expand our programming offering while keeping costs low for consumers,” FuboTV Chief Business Officer Henry Ahn said. “These channels offer a wide range of sports, news and entertainment content that are a perfect complement to FuboTV’s premium channels.”
FuboTV co-founder/CEO David Gandler added, “As the industry leans into ad-supported content, we believe a more robust portfolio of FAST channels as part of FuboTV’s content offering will benefit customers, advertisers and investors. Diversifying our revenue streams, particularly with our ad sales business, is one of many strategies we are deploying to achieve our profitability targets.”
