In today’s report, veteran radio wars correspondent Clark Smidt offers results for a six pack of markets, working his way from #25 Riverside-San Bernardino to #31 Salt Lake City and points in between, size-wise.
September Radio in selected Nielsen PPM markets
By ClarkSmidt
It was a late election night and it’ll be a welcome change to go without attack ads for a while. It would also be nice if more political messaging could be positive and even suggest ideas to refresh American know-how. Meanwhile, radio has a campaign to keep pushing our versatile connections. By the way, if phone chips can play FM, why couldn’t smart phones take an AM digital feed and do the same? Let’s check markets #26 to #31, San Bernardino to Salt Lake City for another round of 6+ top line subscriber only (we need all stations, all markets) updates for August/September/October.
26. RIVERSIDE-SAN BERNARDINO, CA. 6+ Population 1,936,100. Same Top 5: Entravision SpAC KLYY repeats #1 share 9.5-8.7-9.4 on cume #3, a 3.8 share ahead of Anaheim Broadcasting Classic Hits KOLA 6.3-6.1-5.6. 3rd place iHeart RhyCHR KGGI holds 5.1-5.0-5.1 with the #1 cume, 596 to 647k. Univision Radio Romantica KLVE is 4th 3.2-4.5-4.3 and Univision RegMex KSCA is up 2.9-3.1-3.8 for 5th. Music. Stand-alone Liberman Broadcasting RegMex KRQB slides 4.2-3.9-3.4. CBS Ctry KFRG 3.9-3.4-3.5, Good News Radio CtpChrstn KSGN 2.7-3.0-3.0, Point Radio RhyCHR 2.0-2.4, Anaheim Broadcasting Rock KCAL 2.3-2.0, All Pro Broadcasting ModRock KCXX 1.4-1.5 and All-Pro AC KATY 1.7-1.4. News/Talk: San Bernardino Community College KVCR .7-.5. Riverside-San B. Stats: Stations 35, Subscribers 63%, Spanish 48%, AfroAm 10%. Largest September/October Swings, +.7 3 SpAC KLYY & RegMex KSCA; – 5. ClsHIts KOLA & RegMex KRQB. Cluster Shares: Entravision 9.1-10.1, Univision 8.4-8.9, Anaheim Broadcasting 8.4-7.6 and iHeart 5.1-5.4. Top San Diego Format: Spanish 22.7.
27. SACRAMENTO, CA. 1,866,100. Another #1 share for Entercom Classic Rock KSEG, 7.9-6.8-7.3 on #3 cume. iHeart N/T KBFK-A/F jumps into 2nd 5.7-6.0-6.9, CBS AC KYMX is 3rd 6.4-6.0-6.5, and Entercom 4th & 5th with CHR KDND at #1 cume 558-569k and 5.8-5.9-5.6 with Rock KRXQ 5.4-5.5-5.5. Music. CBS Hot AC KZZO 4.7-4.8-4.8 vs. Entercom HotAC KUDL 3.4-4.0-4.2. CBS RhyCHR KSFM 4.0-4.7-4.3, Entravision RhyCHR KHHM 3.1-3.1-2.5 and iHeart RhyAC KHYL 2.4-2.8-2.6. CBS Ctry KNCI 4.1-3.4-3.8 as Entravision Ctry KNTY slips 3.8-3.4-3.2. iHeart AdultHits KQJK 3.1-3.3-3.0 ties Capital Public News/Talk KXJZ 3.3-3.1-3.0 with iHeart Talk KSTE 2.3-2.1-2.1. Entravision SpAC KXSE 2.4-2.8-2.3, Lazer Broadcasting SpCHR KLMG 1.9, Entravision RegMex KRCX/F 1.2. Entercom Sports KCTC 1.7 vs. CBS Sports KHTK 1.5. Capital Public Classical KXPR 1.6. California Capital Stats: Stations 25, Subscribers 68%, Spanish 19%, AfroAm 8%, Swings +.9 N/T KFBK, -.6 RhyCHR KHHM. Shares: Entercom 27.4-28.2, CBS 20.4-20.9, iHeart 16.5-17.1, Entravision 10.2-9.2. Top Format: AC-HotAC-RhyAC 18.1.
28. SAN ANTONIO, TX. 1,818,600. Cox ClsHIts KONO/F once again big dog #1 share & #1 cume 7.8-7.9-8.3 and 598-626k. iHeart Ctry KAJA is now 2nd, 6.6-5.9-6.9 as Cox Ctry KCYY holds 4th 5.8-5.6-5.5. iHeart RhyCHR is #3 3.1-6.9-6.0 and Univison RhyCHR KBBT 6.8-4.8-4.6. #5 share belongs to Univision RegMex KROM 4.3-4.1-4.8, Univision Teiano KXTN 4.6-4.2-4.4, Univision SpUrb KGSX 2.5-2.3-2.0 with Alpha RegMex pair KSAH/F and KLEY/F each at 1.0. Cox HotAC KSMG 4.6-4.0-4.3, iHeart AC KQXT 3.1-3.4-2.8. iHeart CHR KXXM 4.3-4.3-3.9, Alpha CHR KTFM up 3.1-2.6-3.4, Alpha AdultHits KJXK 3.3-3.0-2.9. Cox Rox KISS/F 3.9-3.1-3.8, Cox ClsRock KTKX 2.2-4.0-3.5, Educational Media ChristianRock KZAR 1.4. Cox ClsCtry KKYX 1.6, Texas Public Classical KPAC .8. News/Talk. iHeart WOIA 3.9-3.7-4.2, Texas Public KSTX 3.3-3.4-3.5, Alpha KTSA 1.4-1.6. Sports. iHeart KTKR 1.0, Alpha KZDC .8, Alpha Spanish KSAH .2, Cox KONO .2. Univision Spanish N/T .2, iHeart ClsCtry KRPT .2. Alamo Stats: Stations 458, Subscribers 62%, Spanish 53%, AfroAm 7%, Swings + 1.0 Ctry KAJA, -.9 RhyCHR KZEP. Shares: Cox 26.5-27.2, iHeart 25.4-25.0, Univision 15.6-16.0, Alpha 9.9-8.9. Top Format: CHR-RhyCHR 17.9.
29. CINCINNATI, OH. 1,760,700. iHeart Talk WLW is #1 share 12.1-11.1-11.9 with #4 cume. Hubbard Ctry WUBE/F ranks 2nd 10.2-9.1-8.2 and 4th with HotAC WKRQ #1 cume 552-554k and 6.6-7.1-7.2. Cumulus Media has 3rd, 5th and 6th share rankers with ClsHIts WGRR 8.1-8.0-7.4, AC WRRM jumping 5.0-5.4-6.3, ClsRock WOFX 5.6-5.3-5.6. Also, Cumulus Ctry WNNF 2.9-2.5-2.7 and Rock WFTK 2.2-2.2-1.7. iHeart: CHR WKFS 4.1-4.6-4.5, Rock WEBN 3.3-5.1-4.0, ModRock WEBN-HD2 1.6-1.1-1.2. RadioRadio One Urban WIZF 4.2-4.4-4.2, Hubbard HotAC WREW 3.9-3.9-4.0, Radio One R&BOldies WOSL 3.1-3.0-3.1 and Hubbard Ctry WYGY 1.9-1.7-1.6. Cincinnati Public Radio News/Talk WVXU 2.6-2.9-2.8, CPR Classical WGUC 2.4-2.0-2.7, iHeart Talk WKRC in Cincinnati 1.8-2.1-2.3. iHeart Sports pair WCKY 1.6-1.7-2.3, and WSAI .6. Educational Community Radio Variety WOBO 0.6, Northern KY University AA WNKU .4, Radio One Talk WDBZ .5. Red Leg Bengal Stats: Stations 38, Subscribers 63%, AfroAm 12%, Spanish 2%, Swings + .9 AC WRRM, – .9 Ctry WUBE. Shares: iHeart 26.0-26.8, Cumulus 23.4-23.7, Hubbard 21.8-21.0, Radio One 7.9-7.8. Top Format: AC-HOTAC 17.5.
30. CLEVELAND, OH. 1,758,800. iHeart is big by the lake with 4 of the Top 5, now led by AdultHits WHLK 8.7-8.4-9.3 with 2nd ranked cume, and ClsHIts WMJI #2 share also up 8.7-8.8-9.2 and #1 cume 595-614k. Ctry WGAR hangs on to 3rd 7.0-7.3-7.3 and News/Talk WTZM drops to 5th 7.2-7.2-6.4. #4 is Radio One Urban AC WZAK 6.3+6.4-6.8. Music. CBS ClsRock WNCX 6.9-5.8-5.9, CBS AC WDOK 6.1-6.4-5.8CBS HotAC WQAL 4.8-4.9-5.0. Radio One Urban WENZ sticks 5.5-5.7-5.7, iHeart Rock WMMS buzzes 6.1-5.4-5.3, iHeart CHR WAKS 4.4-4.2-4.1, Kenston School District Adult Standards WKHR 1.4, Cleveland Classical Radio WCLV 1.0, iHeart ModRock WMMS-HD2, 1.0 along with Radio One Gospel WJMO .1. News/Talk. Ideastream WCPN 2.4-2.3, Kent State WKSU quintulcast (as in 5 stations) 1.2-1.0. Sports exclusive CBS WKRK 2.8-3.3-3.5. Moody Bible Religious WCRF/WVMS 1.0. Rock Hall of Fame Stats: Stations 36, Subscribers 58 to 53%, AfroAm 20%, Spanish 4%, Swings +.9 AdultHits WHLK, – .8 News/Talk WTAM. Shares: iHeart 41.3-42.6 (highest market share, so far), CBS 20.3-20.2, RadioOne 12.6-13.5. Top Cleveland Format: AdultHits-ClsHIts-ClsRock 24.4.
31. SALT LAKE CITY, UT. 1,716,200. Bonneville / KSL Broadcast again scoops #1 & #2 Shares: News/Talk KSL-A/F moves to the top with an impressive 6.4-6.9-9.1 on the market’s 5th high cume and SoftAC KSFI is 2nd 6.9-7.0-6.9 with #1 cume 644k. iHeart has the next 3 ranks: CHR KZHT holds 3rd 6.4-6.5-6.0, Oldies KODJ 5.0-5.8-5.9 is 4th and Talk WNRS-A/F 5th, 5.7-5.4-5.8. Music. KLO Broadcasting HotAC KBZM slips 6.2-5.9-5.7, iHeart HotAC KJMY 4.7-4.2-4.1, Cumulus Hot/AC KBEE 1.5. KSOP, Inc. Ctry KSOP/F jumps 4.0-4.0-5.7, Cumulus Ctry KUBL/F 4.7-4.4-4.1, Broadway Media Ctry KEGA/KEGH 2.1-1.8-1.7, KSOP Classic County .5. Broadway Media CHR KUDD/KUDE 5.1-4.5-4.5, Broadway RhyCHR KUUU 2.9-2.9-2.6. Broadway Media WXRK ModRock KXRK 4.7-4.8-4.1, iHeart ClsRock KAAZ/F 33-3.2-3.0, Cumulus ModRock KHTB 1.1. Brigham Young University Classical WBYU 2.1-2.6-2.2. Cumulus AdultHits 1.4 vs. Broadway AdultHits 1.3. Listeners Community Variety KRCL .8, KLO AC WSQN .5 News/Talk. University of Utah KUER 2.6-2.8-2.9, CMLS Talk KKAT .3, KLO Talk .3. Sports: Larry Miller Comm. KZNS/KOVO 1.4, Larry Miller KZNS/F .5, Cumulus KFNZ .4. Salt Lake Stats: Stations 50, Subscribers 64%, Spanish 14%, AfroAm 1%, Swings + 2.2 News/Talk KSL-A/F, – .7 ModRock KXRK. Shares: iHeart 25.4-24.5, Bonneville / KSL 17.9-20.4, Broadway Media 16.8-14.2, Cumulus 11.7-10.3. KLO Broadcasting 6.9-6.5, LSOP, Inc. 6.2. Top Format: AC 18.4.
Take-aways:
* Good radio messaging gets good voter turn-out.
* More data supports radio importance and audience for information AND music for young and “seasoned” listeners.
* Boomer bucks are greater than millennial dollars.
* Don’t forget the radio’s 6:1 ad dollar return ratio for these next big 7 selling weeks
* Connected Content makes all media synergy powerful & profitable.
* Did I mention it’s nice to not hear or see “attack” ads?
Coming soon: Remainder of PPM available numbers and commentary, along with updated “hot & not” trends. Please stay tuned and see all updates on the RBR/TVBR site search for Clark Smidt.
Providing non-duplicated input adding content, presentation, local service that sells and new business, Clark is catalytic about radio’s place as the Great Connector to new media and monetizing digital delivery. Boston management since ’71, advisor since ’82, prompt results with a 10 week trial. www.broadcastideas.com. 978 470-2120. Andover, MA.
Clark Smidt – Media Connects
[email protected] 978 470 2120 www.broadcastideas.com
