Futbol de Primera opens NYC sales office


After a successful summer with record network radio ratings during the FIFA World Cup, Fútbol de Primera Radio (FDP) is expanding its sales division by opening a sales office in New York headed by Lucilla Iturralde-Rachev. She served most recently as Media Director at The Vidal Partnership and has a 15 year career dedicated to the US Hispanic Market.

During last summer’s exclusive FIFA World Cup broadcasts, FDP Radio broke audience listening records according to an Arbitron Network Custom Research study in all key demographic categories.