As consumer attitudes to car ownership and driving begin to shift and technology companies shape the road map for autonomous vehicles, the global in-car entertainment (ICE) hardware market is on track to reach $36 billion by 2021.
That’s according to a new connected car report from Britain’s Futuresource Consulting.
“The lines between couch and car are beginning to blur,” says James Manning Smith, a Research Analyst at the north-of-London research firm. “The buzz surrounding ICE has been getting louder for some time, and what we regard as conventional in-car entertainment continues to alter. We’re fast approaching a new landscape where our thinking will be redefined.”