Futuri Ups Gilliam, Adds A CRO

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Audience engagement and sales intelligence tech firm Futuri has expanded its leadership team by welcoming a Chief Strategy Officer and, concurrently, a Chief Revenue Officer.


The two individuals are taking roles Futuri says are designed to support its growth and expansion initiatives.

Taking the Chief Strategy Officer role is Tracy Gilliam. In this role, Gilliam will focus on M&A and strategic growth, as well as further developing Futuri’s products and customer experience specialists.

Gilliam is one of Futuri’s founding members, thanks to the company’s acquisition of a sales intelligence system she launched in 2015, TopLine Matters.

The product is now known as TopLine.

Gilliam’s resume includes role as General Sales Manager for CBS Radio in Los Angeles, and as a VP/Market Manager for Clear Channel Communications, today known as iHeartMedia.

Meanwhile, Todd Storch has been named Chief Revenue Officer. Storch will be responsible for driving Futuri’s continued revenue growth through aligned sales and marketing go-to-market strategies and operational plans for profitable growth. He brings more than 25 years of executive business management experience to Futuri, having held CEO roles at Kindrid and Five Star Global, and serving as SVP/Strategic Initiatives at Ministry Brands. He is also a former VP/senior consultant at The Center for Sales Strategy.

Storch also co-founded Taylor’s Gift Foundation, a non-profit organization providing grief support to organ donor families. It was created after the loss of his oldest daughter, Taylor.

Storch and Gilliam report to Futuri CEO Daniel Anstandig.