FYI Radio execs on TV’s DTV transition


Ex-FCC chairs William Kennard and Michael Powell are calling for a postponement of the DTV deadline. Current chair Kevin Martin says stay on schedule. Senate Commerce Chair Jay Rockefeller (D-WV) says delay. Kay Bailey Hutchison (R-TX) says no. Key Rep. Markey is open to change, but at least recognizes that it would be difficult. NAB and News Corp. are happy that everybody is acknowledging just how important broadcast television is. A key consumer group says put it off.

To see whose saying what is happening see 
Ex-FCC chairs: Delay DTV; current: Go as planned
What they’re saying about DTV

RBR/TVBR observation: RBR is on the record, and we believe both Mr. Kennard and Mr. Powell are wrong, period! The answer is simple: Confront the inevitable. Radio, this is a good talking point for your on-air. You have the power of the tower with your loud speaker reaching a massive listener base daily. TV should be paying radio to do their work in marketing and promoting their problem and find a solution. And this is an excellent selling point for your sales department in moving new screens out off the floor of the retailers.

Radio there opportunity here just think.