WPP's G2 Worldwide, specializing in digital communications, direct marketing, shopper marketing and design, has acquired Refinery — one of the few remaining independent, interactive agencies in North America. Headquartered near Philadelphia, Refinery employs 79 people, and has grown to become a major industry player since its inception 12 years ago.
The agency has clients as Merck, Campbell's, Merrill Lynch and Amgen. This investment represents the latest initiative in G2's growth strategy, as the agency continues to expand and further develop its digital capabilities on a global scale.
Last month, G2 acquired Star Echo, a leading agency in China, which offers activation marketing throughout the region. Other recent acquisitions include MDS Boole, a leading data and metrics consultancy in Spain, boosting G2's digital offering in Europe.