More Than Doubles All Spanish-Language Competition in Total Day and Spanish-Language Primetime Throughout the Quarter.
New Additions to Daytime, Early Fringe and Prime Line-Ups Show Tremendous Growth Versus Last Year’s Time Period Performances.
Galavisión, the undisputed leader among Spanish-language cable networks, announced today it experienced its strongest quarter in history among Total Viewers 2+, Adults 18-49 and Adults 18-34 in the first quarter of 2011. Additionally, Galavisión achieved its highest audiences in history among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Total Day, according to Nielsen Media Research NPM Most Current Data.
“At a time when viewers have more Spanish-language cable offerings than ever, Galavisión once again delivered extraordinary ratings reaffirming our position as Hispanic America’s #1 destination on cable. These results speak to our commitment to continue delivering the programming content our audience seeks,” said Sebastian Trujillo, senior vice president and operating manager, Galavisión Network.
Galavisión was also the #1 cable network regardless of language for Hispanic viewers, topping all other English-language cable networks for delivery of Hispanic audiences:
ADDITIONAL FIRST QUARTER 2011 HIGHLIGHTS
Galavisión outdelivered all Spanish-language cable competition in Spanish-language Primetime and Total Day and more than doubled the Spanish-language cable competition among nearly all key demos in Spanish-language Primetime and Total Day among Total Hispanic Viewers 2+, Hispanic Adults 18-49 and Hispanic Adults 18-34.
Galavisión continues to significantly outperform the competition and delivers:
More than three times the viewers of Discovery en Español in Total Day; double their audience in Spanish-language Primetime
More than four times the Total Day audience of ESPN Deportes; in Spanish-language primetime, more than 3X the viewers
More than three times the audience of Fox Deportes in Total Day; more than twice the audience in Spanish-language Primetime
More than 10 times GolTV’s audience in both Total Day and Spanish-language Primetime
More than six times the viewers of Tr3s in Total Day; more than four times the viewers in Spanish-language Primetime
New additions to Galavisión’s Daytime, Early Fringe and Spanish-language Primetime line-ups have shown tremendous growth versus last year’s time period performances – as much as 766%. Among the new additions:
“Se Vale” (Mon-Fri, 1:30 PM – 3:30 PM) 129% among Persons 2+, 180% among Adults 18-49 and 332% among Adults 18-34.
“El Chavo” (Mon-Fri 6PM – 7PM) 713% among Persons 2+, 625% among Adults 18-49 and 766% among Adults 18-34.
“Sabías Que” / “Detras del Saber” (Mon- Thurs 8PM – 9PM) 12% among Persons 2+, 11% among Adults 18-49 and 26% among Adults 18-34.
(source: Univision Communications Inc)