For Hubbard, This Deal Runs The ‘Gamut’


By Adam R Jacobson

thegamutWhat do The Knack, Mungo Jerry, Violent Femmes, Smash Mouth and legendary Canadian pianist Oscar Peterson have in common?

They were all played within the same half hour on a Thursday afternoon at WWFD-AM 820 in Frederick, Md., a quirky freeform operation with a growing cult-like audience across the Washington, DC market.

In response to the station’s increasing popularity, parent Hubbard Radio is acquiring an second FM translator for an operation that – based on its playlist – is appropriately named “The Gamut.”

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.