The new corporate branding strategy and national campaign that elevates its corporate identity and supports its portfolio of broadcast, digital, mobile and publishing properties and their reach. The effort includes broadcast, digital, print and social media, with ads running in its USA Today, all 81 U.S. community newspapers, 23 broadcasting stations, more than 100 of its digital properties and on Captivate, Gannett’s digital programming and ad network. Captivate is found in nearly 9,000 elevator and lobby screens in more than 900 buildings.
The new tagline, “It’s all within reach,” highlights how Gannett gives businesses the opportunity to engage targeted audiences across TV, local and national newspapers, online, handheld devices and even in a specific elevator in a specific building on a specific street.
www.gannett.com now reflects the branding and present the company’s unique advantages and competitive strengths, including its employees.
The branding also includes a new logo, mission and vision. It will be rolled out across all Gannett properties to create a stronger association between the Gannett corporate brand and its portfolio of properties. All will identify themselves as Gannett companies.