Gannett signs renewal for Nielsen ratings


The Nielsen Company announced that Gannett Broadcasting has signed a multi-year agreement to use Nielsen ratings and other products at its 23 stations in 19 markets. The deal covers Nielsen’s local television ratings services; including overnights, custom applications and software – plus Nielsen will also track usage of Gannett television station web sites.

“We are pleased to continue our relationship with Nielsen for television audience measurement. This renewal will help ensure that we have a successful and healthy association for years to come, said Dave Lougee, President of Gannett Broadcasting. 

“Gannett is a long-time key Nielsen client and we are delighted to renew and expand our relationship so that Gannett will continue to receive our uniquely positioned “What People Watch” services: data, software, insights and analysis,” said Sabrina Crow, Managing Director, Local Television Client Services. “Nielsen continues to deliver the most accurate and insightful metrics of what people watch and buy, which we will be describing in greater detail at our Consumer 360 Conference in Las Vegas next month, and we are committed to continuing our innovative delivery of measurement as we move across multiple media and multiple markets,” she added.

The Nielsen announcement came just after Rentrak announced that Gannett Broadcasting had signed up for Rentrak’s StationView Essentials system in its local TV markets. That service utilizing set-top box data, however, is not generally recognized as currency for local TV spot sales.