Gannett will launch the hyper-local, co-branded high school sports microsites across its network of more than 100 local media websites, plus national high school sports pages on USATODAY.com. HighSchoolSports.net is a subsidiary of Gannett and part of the Gannett Digital Network.
Leveraging the depth and breadth of Gannett’s sports content for consumers and advertisers, the HighSchoolSports.net microsites are expected to collectively reach approximately 9.4 million unique monthly visitors.
Consumers continue to access Gannett’s trusted local high school sports coverage through local Gannett-owned media web sites, with each site’s microsite enhanced with HighSchoolSports.net content.
The initiative debuts this month in 38 Gannett media markets, including Atlanta, GA, Washington, DC, and Denver, CO. Rollout to the company’s remaining local media outlets is expected to be completed by the end of the year.