Gannett, Yahoo! to expand ad partnership


In addition to nine of Gannett’s Broadcasting Division markets, all 81 of Gannett’s local publishing organizations already offer Yahoo! advertising as part of their integrated marketing services. Now, Gannett and Yahoo! will expand their local ad partnership to all 19 broadcasting division markets by February 2012.

It will combine Gannett’s local sales teams and television station websites with Yahoo!’s reach and display ad penetration. 

“We’re focused on delivering strong results for our customers through unique marketing ideas and solutions,” said Dave Lougee, president of Gannett Broadcasting. “Gannett’s local advertising partnership with Yahoo! provides dynamic targeting based on geography, demographics, behaviors and interests, which enhances our ability to drive those results. Based on the success we have had to date in nine of our markets, we are expanding the Gannett Broadcasting and Yahoo! partnership to all 19 of our markets by early next year.”

Yahoo! has a similar deal in place with Belo.