A boutique ad agency based in Columbus, Ohio has ended “a brief hiatus with another measurement company” by renewing its agreement for behavioral insights and local TV measurement services as delivered by Nielsen.
With the new deal, GateHouse Media is once again using Nielsen Local TV Ratings to provide its local advertising clients more reliable buying and market forecasting.
“We are pleased to return to Nielsen after our year away,” GateHouse Media founder and CEO Debbie Dalton said. “We have a much greater appreciation of what Nielsen TV Ratings brings to our buying process as our clients need us to provide a reliable and complete viewing lens into our local consumer, and Nielsen is best equipped to provide that service.”
GateHouse Media took note of Nielsen’s ability to measure a comprehensive scope of viewers in and outside the home, as well as the growing viewing habits of cord-cutters and cord-nevers who rely on Over-the-Air for broadcast TV.