Broadcast media wireless, over-the-air content delivery solution provider GatesAir has named a new Sales Director for the Caribbean and Latin American region.
Taking the role of Sales Director, North for the Caribbean and Latin American (CALA) region is Arturo Yarahuan. He reports to Felipe Luna, Managing Director of the CALA region.
Yarahuan will focus on sales and business development across Mexico, Central America, the Caribbean and upper South America. He will also work closely with GatesAir’s regional partner network to increase GatesAir’s market share and brand visibility throughout his territory.
Yarahuan brings nearly 25 years of technology-focused sales experience to his role, having held positions of increasing responsibility in the broadcast, broadband and telecommunications markets, among other industries. He spent 10 years managing large telecom accounts with Harris Corp. (the company from which GatesAir was born) and Alcatel Lucent earlier in his career, and later held similar leadership roles with Honeywell, NEC De Mexico, and Thales Mexico.
Over the course of his career, Yarahuan has developed strong relationships with many of the region’s leading over-the-air broadcasters, including Televisa and TV Azteca – relationships he looks forward to further strengthening as broadcasters continue their digital TV and radio transitions.
“The broadcast workflow has increasingly converged with IT infrastructure, and this creates an excellent opportunity to work with many broadcasters in the region that I already have relationships with on the telecommunications side,” said Yarahuan. “There remains tremendous opportunity in CALA to help broadcasters find the most operationally efficient path to digital TV and radio, while also increasing over-the-air performance and creating new revenue generating opportunities for their content. GatesAir’s market-leading innovations in high-efficiency transmission and Audio over IP networking, as well as support for all digital standards, strongly position the company for success in CALA for years to come.”