GEICO Holds Fast, Home Depot Slides


GEICO stayed on top of the Media Monitors’ Spot 10 Radio report, making it three weeks in a row at number one.

Meanwhile, perennial rival and heavy advertiser The Home Depot plunged from seventh to 26th.

Three networks, all in the Top Ten last week, showed the significance of advertising for their industry — ABC, NBC, and CBS took the second, fourth, and eighth positions respectively.

Between them, the top two advertisers — GEICO and ABC — amassed approximately 109,000 spots around the country last week.