We know that GEICO is a heavy user of spot radio. It turns out they are also a big fan of spot cable.
But, just how big of a user are they? As the president would say, it is “Huuuuuuuuuge.”
As shown below, GEICO is the dominant advertiser using Spot Cable, with nearly 70,000 spots detected by Media Monitors.
It gives GEICO a sizable spot lead over competitors Liberty Mutual Insurance and Progressive.
Also this week: TurboTax turns it up as tax season heads into high gear, with H&R Block and other tax services brands not appearing as of yet.