GEICO Leads Again As A Broadcast Radio Top Client


There’s little doubt among those who follow broadcast radio who the top advertisers are week in and week out.

For the week ending May 12, there’s a familiar brand at the top of the latest Media Monitors Spot Ten Radio report.

As shown below, that brand is GEICO, which holds a sizable lead over The Home Depot, another top advertiser that prefers spot radio.

There’s much stability in the latest report, with JCPenney returning thanks to 27,703 spot plays, putting the retailer at No. 7.