GEICO Slithers Into #1

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Media-Monitors1by Dwight Douglas, Media Monitors


In last week’s Media Monitors Radio Spot Ten, GEICO took the #1 slot, up from #7, by airing 36,316 spots. Verizon Wireless dialed up #2, up from #8, running 28,680 spots, while McDonald’s moved up to #3 with 26,666 spots. AutoZone was #4 with 26,408 spots and Walgreens jumped from #11 to #5 airing 25,900 spots. Burger King was #6 with 25,822 spots, while Rite Aid gets to #7 with 25,413 ads. The Home Depot, usually #1, was #8 with 24,935 spots and Sprint catapulted from #18 to #9 with 22,458 spots. JCPenney fell from #5 to #10 running 20,640 spots.

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