Tax Time Boost Can’t Stop Spot Cable’s Biggest Booster


With 1099s going out to contractors and W2s reaching full-time employees, now is the time for tax preparation companies to start their outreach to those who haven’t decided is going to prepare their 2019 income tax forms and submission.

One brand has spoken.

TurboTax is the big No. 2 at Spot Cable, according to Media Monitors, with some 56,817 spots detected at the cable networks tracked by the iHeartMedia-owned service.

It puts the brand ahead of Burger King, and Liberty Mutual Insurance, in a close race for No. 2.

That’s because GEICO remains the dominant No. 1, as shown in the report below.